If you’re running your business online, you’ve probably heard of ClickFunnels. Maybe you’re using it right now to build sales funnels or landing pages. But what if there was a better, faster, and more affordable alternative?
Enter GoHighLevel, a powerful all-in-one platform that’s changing how marketers and business owners automate and scale. Whether you’re tired of juggling multiple tools or looking to get more value for your dollar, this guide will walk you through why switching to GoHighLevel from ClickFunnels is a smart move in 2025.
GoHighLevel replaces 5+ tools with one unified platform
Faster funnel page loads lead to better conversion rates
Includes CRM, email marketing, SMS, surveys, and memberships
Built-in ClickFunnels importer makes switching easy
Same price, but significantly more value
ClickFunnels is a cloud-based funnel builder that helps entrepreneurs and marketers create landing pages and sales funnels without needing to code. Launched by Russell Brunson in 2014, it quickly gained popularity for simplifying online sales workflows.
Drag-and-drop funnel builder
Funnel templates
Checkout and upsell pages
Email marketing (limited)
Basic A/B testing
Basic analytics
While ClickFunnels is a great entry tool, it lacks flexibility and advanced tools like CRM, SMS, and full marketing automation unless you integrate (and pay for) other tools.
GoHighLevel is a full-service marketing automation and CRM platform built specifically for marketers, agencies, and SMBs. Launched as an all-in-one alternative, it replaces multiple apps, including ClickFunnels, Calendly, Mailchimp, ActiveCampaign, Kajabi, and more.
GoHighLevel goes beyond funnels. It lets you automate customer journeys, build relationships with leads, manage your sales pipeline, and run your business—all in one place.
Unlimited funnels, websites, and email campaigns
Drag-and-drop email and funnel builders
Built-in CRM and sales pipeline
Two-way SMS, Email, Facebook, IG DM, and WhatsApp messaging
Membership site builder and community tools
AI chatbot integration and automation
Calendar scheduling and reputation management
SaaS Mode for reselling under your brand
| Feature | ClickFunnels | GoHighLevel |
|---|---|---|
| Funnel Builder | ✅ Drag-and-drop | ✅ Drag-and-drop |
| Email Marketing | ❌ Limited | ✅ Full Email Builder & Automation |
| SMS & WhatsApp Integration | ❌ Requires third-party | ✅ Built-in SMS, WhatsApp, IG DM |
| CRM & Sales Pipelines | ❌ Basic or none | ✅ Advanced CRM |
| Membership Courses | ❌ (requires Kajabi) | ✅ Built-in |
| Calendars & Scheduling | ❌ (requires Calendly) | ✅ Built-in |
| Live Chat & Web Chat Widget | ❌ | ✅ Built-in |
| AI Conversation Bot | ❌ | ✅ Yes (Chatbot & Workflows) |
| Funnel Page Speed | ⏳ Slower | ⚡ Much Faster (Proven in tests) |
| ClickFunnels Import | ❌ Manual | ✅ 1-Click Import Tool |
| Pricing (Basic) | $97/month | $97/month |
| Pricing (Agency/SaaS) | $297/month | $297/month |
| White Label / SaaS Mode | ❌ Not available | ✅ Full white label & resell |
GoHighLevel’s funnel builder is incredibly intuitive, similar to ClickFunnels but with more flexibility. It offers:
Templates for landing pages, opt-ins, webinars, checkout pages, and more
The ability to add calendars, forms, and surveys directly into your funnel
Automations that trigger based on form fills, link clicks, or missed calls
You can even split test pages and monitor conversions right from your dashboard—without needing external analytics tools.
Worried about the hassle of moving over? GoHighLevel makes it painless.
Go to Sites > Funnels in GoHighLevel
Click + Add Funnel > From Blank
Name your funnel and create your first step
Select Import from ClickFunnels
Paste your ClickFunnels page URL
Confirm ownership, click Create Funnel Step
Edit minor design tweaks and you’re done!
You can rebuild entire funnel flows in minutes instead of hours.
Page speed is crucial for conversions. In side-by-side testing using GTmetrix, Pingdom, and Google PageSpeed Insights:
GTmetrix: GoHighLevel loaded faster and had better performance
Pingdom: GoHighLevel scored 91 vs ClickFunnels’ 74
Google PageSpeed:
Desktop: GoHighLevel 94 vs ClickFunnels 79
Mobile: GoHighLevel 71 vs ClickFunnels 58
Faster load times = higher conversions = more revenue.
With GoHighLevel, you can message your leads across multiple channels:
SMS & MMS
Facebook Messenger
Instagram Direct
Google Business Messages
Live Web Chat
And it’s all centralized in one Conversations inbox. You can even automate replies using AI Conversation Bots.
GoHighLevel’s Workflows tool is like Zapier built into your CRM. Automate actions like
Sending a welcome text and email after form submissions
Triggering reminders before appointments
Routing missed calls to text follow-ups
Assigning leads based on form answers
You can even combine SMS, email, voicemail, and tags—all without code.
GoHighLevel matches ClickFunnels pricing, but gives you more bang for your buck.
| Plan | GoHighLevel | ClickFunnels |
|---|---|---|
| Starter Plan | $97/month (unlimited tools) | $97/month (limited to 20 funnels) |
| Agency Plan | $297/month (multiple accounts) | $297/month (no sub-accounts) |
| SaaS Reseller Mode | Included with $497 add-on | ❌ Not available |
| Free Trial | 14 days | 14 days |
With GoHighLevel, you’re essentially replacing tools like:
ClickFunnels
Calendly
Mailchimp
ActiveCampaign
Typeform
That’s a savings of $300+ monthly!
Yes, GoHighLevel provides user-friendly tools, extensive documentation, and 24/7 customer support to help new users.
While GoHighLevel doesn’t offer a free trial, its pricing includes more features than Clickfunnels, making it a worthwhile investment.
Absolutely! Its workflow builder allows you to create advanced sequences integrating multiple channels like email, SMS, and AI bots.
GoHighLevel wins. You can manage multiple clients, set permissions, and bill under your brand.
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Pick a design that fits your brand.
Integrate it seamlessly.
Tailor it to your business needs.
Start generating leads and sales.
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