Blog
Gohighlevel white label
If you’re an agency, consultant, or business owner looking to scale services and revenue, GoHighLevel White Label is your ultimate growth hack. This powerful solution lets you rebrand the entire GoHighLevel CRM and marketing automation platform as your own, giving you full control over branding, pricing, and customer experience.
Whether you want to build a SaaS business or simply provide more value to your clients, GoHighLevel’s White Label solution makes it easy, affordable, and profitable.
Key Takeaways
- ✅ Fully brand GoHighLevel as your own SaaS.
- ✅ Create and price custom subscription plans.
- ✅ Manage payments easily via Stripe.
- ✅ Onboard clients fast with Snapshots.
- ✅ Offer CRM, email, SMS, and automation tools.
- ✅ 24/7 customer support included.
- ✅ All for $497/month on the Agency Pro plan.
What is GoHighLevel White Label?
GoHighLevel’s White Label feature allows agencies to completely rebrand the platform with their logos, domain, and colors. Your clients will never see GoHighLevel’s branding—everything is tailored to reflect your company’s identity.
Through the SaaS mode, agencies can package and resell GoHighLevel’s capabilities as a subscription service, setting their pricing while managing everything from a centralized dashboard.
Key Benefits of GoHighLevel White Label
- Full Custom Branding: Reinforce your brand presence by customizing the app, links, emails, and more.
- New Revenue Stream: Resell the platform as your SaaS, generating recurring income.
Enhanced Client Retention: Clients who depend on your branded tools are less likely to churn. - Streamlined Onboarding: Deploy pre-configured templates, workflows, and campaigns with Snapshots.
- Complete Business Control: Set up pricing, payment integrations, and telephony rebilling with Stripe and Twilio.
GoHighLevel White Label Features Comparison
| Feature | Description | Available On |
|---|---|---|
| White Label Branding | Replace GoHighLevel branding with your logos, colors, and domain. | Agency Pro ($497/mo) |
| Custom Domain & API Links | Brand system-generated links, login pages, and client portals. | Agency Pro |
| SaaS Mode | Resell GoHighLevel as your SaaS with full control over subscriptions. | Agency Pro |
| SaaS Configurator | Create and price your subscription packages for clients. | Agency Pro |
| Snapshots | Pre-built workflows, funnels, and campaigns for fast onboarding. | All Plans |
| Stripe Integration | Manage billing, subscriptions, and payments seamlessly. | Agency Pro |
| 24/7 Customer Support | Support via live chat, Zoom, and email. | All Plans |
| CRM & Pipelines | Lead, contact, and pipeline management tools. | All Plans |
| Email & SMS Marketing | Integrated tools for running email and SMS campaigns. | All Plans |
| Custom Objects | Custom CRM data models for specific industries or use cases. | Agency Pro |
| Voice & Phone System | LC Phone or Twilio integration for calling, SMS, and number validation. | All Plans (usage fees apply) |
| Twilio Rebilling | Charge clients for telephony services and usage directly. | Agency Pro |
How to Set Up GoHighLevel White Label
- Subscribe to the Agency Pro Plan ($497/month): This unlocks SaaS Mode, white labeling, and premium features.
- Set Up White Label Customization: Upload your logo, select brand colors, and configure your custom domain for app access and system-generated links.
- Connect Your Stripe Account: Handle client payments, subscriptions, and telephony rebilling easily.
- Configure Your SaaS Plans: Use the SaaS Configurator to set up pricing tiers, trials, and included services like Twilio credits.
- Onboard Clients Using Snapshots:
- Pre-loaded templates and workflows make onboarding clients faster and easier.
👉 For a full SaaS Mode setup guide, visit:
GoHighLevel SaaS Mode Full Setup Guide + FAQ
Why Choose GoHighLevel White Label?
Compared to platforms like HubSpot, GoHighLevel offers:
- Complete White Label Customization: Not just branding colors, but full domain and interface control.
- Affordability: Fixed pricing at $497/month for all premium features, unlike HubSpot’s tiered enterprise pricing.
- All-in-One Platform: CRM, email marketing, SMS, pipeline management, and more—all included.
- Integrated Support: 24/7 help via chat, email, and Zoom.
Pricing Overview
| Plan | Price | White Label & SaaS Mode |
|---|---|---|
| Starter Plan | $97/month | ❌ |
| Agency Starter Plan | $297/month | ❌ |
| Agency Pro Plan | $497/month | ✅ Full White Label + SaaS Mode |
For a detailed look at all pricing options, check the official pricing guide here:
👉 GoHighLevel Pricing Guide
Frequently Asked Questions
Yes, the SaaS Configurator allows you to set pricing plans, trial periods, and rebilling profit margins.
HubSpot offers more advanced email marketing features like A/B testing and analytics, while GoHighLevel covers the basics and integrates it into broader automation workflows.
Yes, HighLevel supports bulk SMS campaigns, automated SMS sequences, and appointment reminders.
No. The white-label setup completely removes GoHighLevel’s branding.
Without white labeling, clients interact with GoHighLevel branding, which doesn’t provide the custom branding or control agencies seek.
Conclusion
If you’re ready to turn your agency into a full-fledged SaaS business or want to solidify your client relationships with proprietary tools, GoHighLevel White Label is the most comprehensive, cost-effective solution in the market.
You not only empower your brand but also create sustainable recurring revenue while offering real value to your clients.
Start your white label journey today and own your future in the SaaS world.
Table of Contents
How to Use Workflow AI for Pre-Call Lead Qualification in GoHighLevel
Time is your most valuable asset—especially when it comes to sales. Jumping on calls with leads who aren’t ready, aren’t
HubSpot vs HighLevel: Why HighLevel Stands Out in Email Marketing
Email marketing has become a cornerstone of digital marketing strategies, and selecting the right platform can significantly impact business success.
Top 5 AI Automation Tools in GoHighLevel You’re Not Using Yet
If you’re using GoHighLevel for funnels, pipelines, and automations—you’re only scratching the surface. What truly sets HighLevel apart in 2025
HighLevel AI Employee: Automate Everything
Imagine having a tireless, smart assistant that works 24/7 — answering calls, chatting with leads, writing content, managing reviews, building
Automate Review Responses with Reviews AI in GHL
In today’s digital-first world, your reputation isn’t just important—it’s everything. Whether you’re running a local plumbing business, a boutique agency,
Benefits of White Label SaaS in 2025
The way agencies grow in 2025 looks very different from just a few years ago. Instead of selling only services,
