Gohighlevel vs hubspot

When it comes to managing your business’s marketing, sales, and customer relationships, choosing the right platform can feel overwhelming. Two of the most popular tools in this space are GoHighLevel and HubSpot. Both promise to streamline your operations, but they cater to slightly different audiences and needs. So, which one should you choose? Let’s break it down.

Key Takeaways

  • GoHighLevel is ideal for agencies and businesses looking for a white-label, all-in-one solution with robust automation features.
  • HubSpot is a powerhouse for inbound marketing, offering a more polished and scalable platform for larger businesses.
  • Pricing varies significantly, with GoHighLevel being more affordable for small to mid-sized businesses, while HubSpot can get pricey as you scale.

What is GoHighLevel?

GoHighLevel is a marketing automation and CRM platform designed specifically for agencies, sales teams, and entrepreneurs. It provides an all-in-one solution, including:
✅ Lead generation & funnel building
✅ SMS & email marketing automation
✅ Appointment scheduling
✅ White-label SaaS solutions
✅ Sales pipelines and opportunity tracking

GoHighLevel is ideal for businesses looking for custom branding, advanced automation, and sales funnel tools.

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What is HubSpot?

HubSpot is a widely used CRM and inbound marketing platform offering powerful tools for businesses of all sizes. It includes:
✅ CRM and contact management
✅ Email marketing and automation
✅ Sales pipeline tracking
✅ Customer service tools
✅ AI-powered analytics and reporting

HubSpot is great for businesses that prioritize scalability, customer retention, and detailed reporting.

HubSpot Service Hub Cost & Reviews - Capterra Australia 2025

Feature Comparison: GoHighLevel vs HubSpot

Here’s a breakdown of the core features each platform offers:

FeatureGoHighLevelHubSpot
CRM & Contact Management✅ Yes, with sales pipeline automation✅ Yes, with advanced reporting
Marketing Automation✅ Extensive workflows, SMS & email automation✅ Email automation, lead nurturing
Sales Funnel
Builder		✅ Built-in funnel
builder		❌ Requires third
-party tools
Email Marketing✅ Yes, with unlimited
campaigns		✅ Yes, but limited on
 free plan
SMS Marketing✅ Yes, built-in SMS
automation		❌ No built-in SMS
feature
Website & Landing Pages✅ Yes, includes funnel and website builder✅ Yes, but limited templates
White-Labeling✅ Yes, fully customizable❌ No white-labeling
Integrations           ✅ Native & Zapier           
integrations		✅ Large marketplace of
integrations
Customer Support✅ 24/7 live chat, email,
and phone support		✅ Support based on
 pricing tier
Pricing Structure             ✅ Flat-rate pricing, starting at $97/month                       ❌ Tiered pricing with         increasing costs

🚀 Winner: GoHighLevel for agencies and marketers who need lead generation and automation. HubSpot is better for corporations needing detailed CRM functionalities.

2. Pricing Comparison

PlanGoHighLevel PricingHubSpot Pricing
Free Plan❌ No free plan, but 14-day trial available✅ Free CRM with limited features
Starter Plan✅ $97/month (Full CRM, automation, and marketing tools)✅ $50/month (Basic CRM, email marketing)
Professional Plan✅ $297/month (Unlimited accounts, advanced automation)❌ $800/month (Full marketing automation, custom reporting)
Enterprise Plan✅ $497/month (SaaS mode, white-labeling, resell CRM services)❌ $3,600+/month (Enterprise-level features, API access)
SMS Marketing✅ Included, built-in SMS automation❌ Requires third-party integration
Sales Funnel Builder✅ Included in all plans❌ Not included, requires third-party tools
Extra Costs❌ No additional per-user fees❌ Pricing increases with users and contacts
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3. Customer Support

  • GoHighLevel: 24/7 support via live chat, email, and Zoom calls​.
  • HubSpot: Offers email, chat, and phone support, with extensive documentation and community forums.

Best Use Cases

✅ Choose GoHighLevel if:

  • You’re a marketing agency that needs automation, lead gen, and white-labeling.
  • You require SMS & email marketing in one platform.
  • You want sales funnels built in without extra costs.

✅ Choose HubSpot if:

  • You’re a mid-size to enterprise-level business needing scalable CRM & reporting.
  • You rely on detailed customer tracking and analytics.
  • You need extensive third-party integrations.

Frequently Asked Questions

Yes, while GoHighLevel has its native tools, integrations with other platforms, including HubSpot, are possible through APIs or middleware like Zapier.

HubSpot offers more advanced email marketing features like A/B testing and analytics, while GoHighLevel covers the basics and integrates it into broader automation workflows.

Yes, HighLevel supports bulk SMS campaigns, automated SMS sequences, and appointment reminders.

You can create high-converting landing pages, sales funnels, and websites using customizable templates and a drag-and-drop editor.

Yes, especially for agencies and small businesses. HubSpot’s free CRM is attractive, but paid plans can become expensive as you scale.

Conclusion

Both GoHighLevel and HubSpot are powerful CRM platforms, but they cater to different audiences.

✔ GoHighLevel is best for agencies, marketers, and small businesses looking for affordable automation, white-labeling, and lead generation.
✔ HubSpot is ideal for large businesses that need advanced CRM, analytics, and customer tracking.

💡 Need a CRM with built-in sales funnels, SMS, and automation? GoHighLevel is the best choice.
💡 Need a scalable, enterprise-level CRM? HubSpot is worth considering.

Which one will you choose? Let us know in the comments! 🚀

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