HighLevel vs Lead Connector Mobile Apps

HighLevel vs Lead Connector Mobile Apps
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What’s the Difference, and Which One Should You Use?

If you’re part of the GoHighLevel community or just exploring CRM tools for your business, you’ve likely come across the HighLevel app and Lead Connector mobile apps. At first glance, they seem the same—but dig a little deeper, and you’ll find key differences that matter for agencies, business owners, and clients.

In this article, we’ll break down the differences in a clear, simple way so you know exactly which app to use and why.

Quick Takeaways

  • Both apps offer the same features—calls, texts, calendar, automations, invoices, and more.

  • The difference is branding: HighLevel is branded, Lead Connector is neutral.

  • Lead Connector is ideal for clients who shouldn’t see GoHighLevel’s name.

  • You can create your own white-labeled app with your logo and name (for an extra fee).

  • All options are available through your GoHighLevel desktop dashboard.

What Are the HighLevel and Lead Connector Apps?

GoHighLevel offers three mobile app versions:

  1. HighLevel App—Branded for agency owners

  2. Lead Connector App—Generic for clients

  3. White-Labeled App—Fully customized with your brand

Functionality is the same, but what your clients see is what changes.

HighLevel App

How to Promote and Customize Your Mobile App: A Comprehensive Guide : HighLevel Support Portal

✅ What It Is

The HighLevel app is the official mobile app from GoHighLevel. When you search for it in the app store, you’ll see their logo and branding.

🔧 Features

  • Works for managing multiple client accounts (sub-accounts)

  • Great for internal teams and admins

  • View conversations, invoices, tasks, appointments

  • Supports multiple languages and dark mode

  • Business card scanning and tap-to-pay included

🎯 Best For

  • Agency owners or staff

  • Users managing multiple clients

Lead Connector App

✅ What It Is

The Lead Connector app is exactly like the HighLevel app—but without GoHighLevel branding. It’s designed to look neutral and is meant for your clients.

🔧 Features

  • Same features: CRM tools, messaging, calendar, invoices

  • No HighLevel logos or names

  • Professional and discreet interface

🎯 Best For

  • Businesses using your agency’s CRM

  • Clients who don’t need to know it’s powered by HighLevel

📌 Tip

You can choose which app your clients are shown by adjusting the Mobile App Settings in your desktop dashboard.

How LeadConnector & GoHighLevel Can Boost Your Business

White-Labeled App

✅ What It Is

Want your app in the App Store or Google Play—with your name, logo, and brand colors? That’s what the white-labeled version is for.

💰 Pricing Breakdown

🎯 Best For

  • Agencies looking to build trust with their brand

  • Businesses that want full control of branding and user experience

🌟 Example

If your agency is called “BlueSky CRM,” your custom app can appear in app stores as “BlueSky CRM,” with your colors and logo on the app icon and inside the app interface.

Comparison Table

FeatureHighLevel AppLead Connector AppWhite-Labeled App
BrandingHighLevel LogoNeutral (no branding)Your Logo & Colors
Target UserAgency Owners/AdminsBusiness ClientsBusiness Clients
Multi-Account Access✅ Yes❌ No❌ No
Customization❌ No❌ No✅ Full Branding
App Store ListingHighLevelLead ConnectorYour Custom App Name
PriceIncluded in base plansIncluded in base plans$497/month (extra)

How to Choose the Right App

Here’s a simple step-by-step to help you decide:

    1. Are you managing clients or internal operations?

      • Use the HighLevel app

    2. Are you giving your client access to the CRM?

      • Send them the Lead Connector app

    3. Do you want your app name, logo, and brand in the store?

      • Go for the White-Labeled App (additional cost)

How to Set Up App Access for Clients

  • Login to your GoHighLevel dashboard

  • Go to Agency Settings > Mobile App

  • Choose which version (Lead Connector or white-labeled) your clients should download

  • Send them the download link via Launchpad or the Mobile App tab in their sub-account

Frequently Asked Questions

Nope. They’re 100% the same in functionality. The only difference is the branding.

Yes, absolutely! If you’re a business owner and your agency uses HighLevel, you’ll likely use the Lead Connector app.

It’s an extra $497/month, on top of your existing plan. Total = $994/month if you’re on the Pro Plan.

Yes! All three app versions are available on both platforms.

Yes. Your clients will log into the app using the same login they use for the desktop version.

Conclusion

Whether you’re managing multiple businesses or delivering CRM tools to clients, the HighLevel and Lead Connector apps give you powerful features—right in your pocket. The only question is: how much control over branding do you need?

  • Go HighLevel app for internal use

  • Go Lead Connector for client access

  • Go white-labeled for total brand control

💡 Whichever you choose, your team and clients will love having the entire CRM experience available anytime, anywhere.

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