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Automate Review Responses with Reviews AI in GHL
In today’s digital-first world, your reputation isn’t just important—it’s everything. Whether you’re running a local plumbing business, a boutique agency, or managing multiple client accounts, keeping up with online reviews can feel like a full-time job.
But what if you didn’t have to do it all yourself?
Say hello to Reviews AI in GoHighLevel (GHL)—your new smart assistant that makes responding to customer reviews effortless, accurate, and even profitable for agencies.
Let’s break it all down and show you how to automate with precision and build trust at scale 💼⭐
Key Takeaways
- Reviews AI lets you automatically respond to customer reviews using AI
- Choose between Suggestive mode (review before sending) or Auto-pilot (send instantly)
- Built for agencies and local businesses to save time and boost credibility
- Supports sentiment-aware replies and customizable response templates
- Agencies on the $497 plan can rebill AI usage for extra revenue
- Simple to enable with per-review pricing or unlimited monthly options
What is Reviews AI in GoHighLevel
Reviews AI is a smart tool inside GHL designed to help you automate review management like a pro. Instead of logging in daily, crafting responses manually, and worrying about missing a review, AI handles it all, based on your preferred tone and setup.
You can enable it for your location (or your clients’) and decide how much control you want.
You get two powerful modes:
- 💬 Suggestive Mode
The AI generates a review response for you, but you decide whether to edit or send it. - 🚀 Auto-Pilot Mode
AI replies instantly and automatically based on sentiment (positive, neutral, or negative). No human touch is needed unless you want to intervene.
For busy owners and agencies managing multiple accounts, this is a dream.
Why Reputation Management Matters More Than Ever
Online reviews are the modern-day word-of-mouth. Consider these stats:
91% of consumers read online reviews before visiting a local business.
Seventy percent say that positive reviews increase their trust in a brand.
Responding to reviews increases customer loyalty by up to 15%.
That’s huge. But let’s be real—it’s exhausting to respond to every single review with thought and care.
That’s where Reviews AI comes in—it handles the consistency, sentiment, and tone automatically, helping you stay present without being online 24/7.
How Agencies Can Use Reviews AI to Scale Services
If you’re an agency, Reviews AI isn’t just a helpful tool—it’s a scalable service.
Here’s how you can use it:
✅ White-label the tool for your clients
✅ Set up review responses under their brand voice
✅ Add it to your monthly retainer or SaaS packages.
✅ Rebill usage for additional recurring income
Example:
Let’s say you’re on the $497/month HighLevel plan. You can rebill Reviews AI at a markup.
If AI charges $0.08 per review, you can bill your client $0.25 or more—easy profit with no added labor!
For clients in industries like
Restaurants 🍽️
Medical practices 🩺
Local service providers (roofers, HVAC, dentists) 🛠️
…it’s a massive value-add.
How Local Businesses Benefit from Reviews AI
For local businesses, Reviews AI takes the stress off your plate. You no longer need to worry about replying late or not knowing what to say. With sentiment analysis and trained prompts, GHL crafts smart responses that sound like you.
Benefits for business owners:
Consistent, professional replies (even during off-hours)
Improves customer trust and SEO
Increases review response rate (which platforms like Google love!)
Avoids missed negative feedback (so you can fix it fast)
Example:
If a customer leaves a 3-star review saying “Service was okay, but the wait was long,”
Reviews AI could reply:
🧠 “Thank you for your feedback. We’re always working to improve, and your comment about the wait time is helpful. We’d love to make it up to you—feel free to reach out directly!”
Totally professional. Totally hands-off.
Setup Guide for Reviews AI in GHL
Getting started is simple and fast. Here’s a step-by-step walkthrough:
Log in to your GHL Sub-Account
Go to Settings → AI Tools → Reviews AI
Choose your mode:
Suggestive (you approve replies)
Auto-Pilot (AI sends automatically)
Customize your prompts and tone (optional)
Add links to your website, products, or FAQs to train the AI
Hit Enable and you’re live!
👉 Tip: You can test out the response quality before going full auto-pilot!

Pricing Breakdown
Here’s exactly what you’ll pay for Reviews AI inside HighLevel:
| Plan | Cost per Review | Unlimited Option |
|---|---|---|
| Pay-as-you-go | $0.08 per review | ❌ |
| Unlimited Plan | ✅ Included | $97/month (for AI Employee plan) |
💡 On the $497 SaaS Plan, you can rebill this cost to clients, adding it as a profit center in your agency model.
Tips for Customizing Your Reviews AI
Want your review responses to sound like you and not a robot?
You can:
- ✍️ Edit default prompts (e.g., friendly, professional, funny)
- 🏪 Add business-specific language or services
- 🎯 Train AI using FAQs or review history
- 🌍 Support replies in multiple languages
This helps the AI stay on-brand and on-message—even as you scale.
Integrating Reviews AI with Workflows
Want to go full automation? Pair Reviews AI with Workflows:
- After an appointment, trigger a review request
- Once a review is left, Reviews AI responds instantly
- Notify your team if a negative review is received
- You can even tag reviews in the CRM, mark leads as engaged, or add custom follow-ups—all on autopilot.
It’s a full-funnel reputation machine.
Frequently Asked Questions
Yes! Use filters or switch to Suggestive Mode to review replies manually.
Yes! You can customize prompts and replies for different languages.
Currently supports Google and Facebook review replies.
Not if you train it right! You can fine-tune the tone, add brand phrases, and even edit the AI’s draft before it sends.
You can set up sentiment rules to flag negative reviews for human review instead of letting AI respond directly.
Conclusion
Reviews AI in GHL is more than just a tool—it’s a smart business partner.
Whether you’re an agency scaling services or a local business saving time, Reviews AI brings automation and personalization together beautifully. You don’t have to be glued to your phone anymore just to keep your reputation intact.
Let AI take care of the stars, so you can focus on shining in your business ✨
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