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In today’s digital-first world, your reputation isn’t just important—it’s everything. Whether you’re running a local plumbing business, a boutique agency, or managing multiple client accounts, keeping up with online reviews can feel like a full-time job.
But what if you didn’t have to do it all yourself?
Say hello to Reviews AI in GoHighLevel (GHL)—your new smart assistant that makes responding to customer reviews effortless, accurate, and even profitable for agencies.
Let’s break it all down and show you how to automate with precision and build trust at scale 💼⭐
Reviews AI is a smart tool inside GHL designed to help you automate review management like a pro. Instead of logging in daily, crafting responses manually, and worrying about missing a review, AI handles it all, based on your preferred tone and setup.
You can enable it for your location (or your clients’) and decide how much control you want.
You get two powerful modes:
For busy owners and agencies managing multiple accounts, this is a dream.
Online reviews are the modern-day word-of-mouth. Consider these stats:
91% of consumers read online reviews before visiting a local business.
Seventy percent say that positive reviews increase their trust in a brand.
Responding to reviews increases customer loyalty by up to 15%.
That’s huge. But let’s be real—it’s exhausting to respond to every single review with thought and care.
That’s where Reviews AI comes in—it handles the consistency, sentiment, and tone automatically, helping you stay present without being online 24/7.
If you’re an agency, Reviews AI isn’t just a helpful tool—it’s a scalable service.
✅ White-label the tool for your clients
✅ Set up review responses under their brand voice
✅ Add it to your monthly retainer or SaaS packages.
✅ Rebill usage for additional recurring income
Let’s say you’re on the $497/month HighLevel plan. You can rebill Reviews AI at a markup.
If AI charges $0.08 per review, you can bill your client $0.25 or more—easy profit with no added labor!
For clients in industries like
Restaurants 🍽️
Medical practices 🩺
Local service providers (roofers, HVAC, dentists) 🛠️
…it’s a massive value-add.
For local businesses, Reviews AI takes the stress off your plate. You no longer need to worry about replying late or not knowing what to say. With sentiment analysis and trained prompts, GHL crafts smart responses that sound like you.
Consistent, professional replies (even during off-hours)
Improves customer trust and SEO
Increases review response rate (which platforms like Google love!)
Avoids missed negative feedback (so you can fix it fast)
If a customer leaves a 3-star review saying “Service was okay, but the wait was long,”
Reviews AI could reply:
🧠 “Thank you for your feedback. We’re always working to improve, and your comment about the wait time is helpful. We’d love to make it up to you—feel free to reach out directly!”
Totally professional. Totally hands-off.
Getting started is simple and fast. Here’s a step-by-step walkthrough:
Log in to your GHL Sub-Account
Go to Settings → AI Tools → Reviews AI
Choose your mode:
Suggestive (you approve replies)
Auto-Pilot (AI sends automatically)
Customize your prompts and tone (optional)
Add links to your website, products, or FAQs to train the AI
Hit Enable and you’re live!
👉 Tip: You can test out the response quality before going full auto-pilot!

Here’s exactly what you’ll pay for Reviews AI inside HighLevel:
| Plan | Cost per Review | Unlimited Option |
|---|---|---|
| Pay-as-you-go | $0.08 per review | ❌ |
| Unlimited Plan | ✅ Included | $97/month (for AI Employee plan) |
💡 On the $497 SaaS Plan, you can rebill this cost to clients, adding it as a profit center in your agency model.
Want your review responses to sound like you and not a robot?
You can:
This helps the AI stay on-brand and on-message—even as you scale.
Want to go full automation? Pair Reviews AI with Workflows:
It’s a full-funnel reputation machine.
Yes! Use filters or switch to Suggestive Mode to review replies manually.
Yes! You can customize prompts and replies for different languages.
Currently supports Google and Facebook review replies.
Not if you train it right! You can fine-tune the tone, add brand phrases, and even edit the AI’s draft before it sends.
You can set up sentiment rules to flag negative reviews for human review instead of letting AI respond directly.
Reviews AI in GHL is more than just a tool—it’s a smart business partner.
Whether you’re an agency scaling services or a local business saving time, Reviews AI brings automation and personalization together beautifully. You don’t have to be glued to your phone anymore just to keep your reputation intact.
Let AI take care of the stars, so you can focus on shining in your business ✨
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