
Blog
GoHighLevel AI Agent: Your Business Best AI Assistant
What is GoHighLevel AI Agent?
The GoHighLevel AI Agent is an AI-powered virtual assistant that:
✔️ Answers inbound calls automatically
✔️ Collects caller details (name, email, issue)
✔️ Transfers calls to the correct department
✔️ Triggers workflows for follow-ups
✔️ Sends post-call email alerts
✔️ Operates 24/7 without human intervention
Unlike the full AI Employee Suite, which includes multiple AI tools, AI Agent is dedicated to managing phone calls efficiently.

AI Agent vs. AI Employee: Key Differences
Many users confuse the AI Agent with the broader AI Employee Suite. Here’s how they differ:
- AI Agent: Specifically designed for handling phone calls (inbound only, with outbound calling coming soon).
- AI Employee Suite: A comprehensive AI-driven package including text-based AI, automated workflows, and additional customer support features.
When purchasing the AI Employee Suite, you gain access to all AI features, but if you’re focusing only on call automation, the AI Agent is the feature to pay attention to.
How to Set Up HighLevel AI Agent
Step 1:Fix Your Phone Settings
Before setting up the AI Agent, you need to adjust some phone settings to avoid problems:
- Turn off call forwarding—the AI Agent will answer calls, so forwarding is not needed.
- Disable ring groups—This prevents the AI agent from competing with other team members.
- Turn off the IVR system—if a phone tree (press 1 for sales, press 2 for support) is active, it will block the AI Agent.
- Disable missed call text back—The AI Agent handles all calls, so there is no need for automatic text responses.
Step 2: Create Your AI Agent
Navigate to Voice AI Agent Settings and configure:
1️⃣ Agent Name – Assign a unique name to your AI Agent.
2️⃣ Voice Selection – Choose from a variety of AI-generated voices (British, Australian, etc.).
3️⃣ Greeting Message – Example: “Hello! Welcome to [Your Business Name]. How can I help you today?”
4️⃣ Response Speed – Choose from Normal, Brisk, or Fast responses.
5️⃣ Call Duration Limit – Default is 15 minutes, but you can adjust as needed.

Step 3: Define AI Agent’s Goals
In Basic Mode, the AI Agent can:
✅ Collect caller name, email, and issue
✅ Trigger automated workflows post-call
✅ Send email notifications to admins
In Advanced Mode, you can:
✅ Customize AI responses for a natural conversation flow
✅ Set up call transfers based on customer requests
✅ Integrate with workflows to automate customer follow-ups
Advanced Features & Call Handling
1. Call Transfers to the Right Person
- If a caller says “I want to talk to a manager”, the AI Agent can automatically transfer the call.
- You can set up multiple transfer options for different departments.
- Ensure that phone numbers are entered without spaces or special characters.
2. Handling Angry or Rude Callers
- If a caller uses offensive language, the AI agent can end the call or redirect them.
- Example: If someone swears, the AI Agent can say, “Please hold while I transfer you,” and send them to a disconnected number (useful in extreme cases).
3. Testing & Troubleshooting
- Use test mode to check if the AI Agent is working correctly.
- If the AI Agent doesn’t pick up, check phone settings for conflicts.
- If calls take too long to answer, review workflow priorities.

Current Limitations & Future Updates
🚫 Cannot book appointments directly (but can send a text with a booking link).
🚫 Each phone number needs a separate AI Agent (one agent per number).
🚫 No outbound calling yet, but this feature may come soon!
GoHighLevel AI Agent: Availability & Pricing by Plan
Which Plans Include the AI Agent?
The GoHighLevel AI Agent is available in different plans, but pricing and usage limits depend on your subscription level. Below is a breakdown of which plans include the AI Agent and how it is billed.
GoHighLevel AI Agent Plan Comparison
| Pricing Model | Cost | Details |
|---|---|---|
| Pay-per-Minute Plan | $0.13 per minute | Charged based on actual call duration. |
| Unlimited Monthly Plan | $97 per month per sub-account | Unlimited AI Agent usage without per-minute charges. |
Additional AI Employee Suite Pricing
| AI Feature | Pay-Per-Use Pricing |
|---|---|
| Conversation AI | $0.02 per message |
| Reviews AI | $0.08 per review response |
| Content AI | $0.09 per 1,000 words or $0.06 per image |
| Funnel AI | $0.99 per funnel |
| Workflow AI Assistant | $0.02 per request |
Why Choose GoHighLevel AI Agent?
✅ Saves time – Automates repetitive call handling.
✅ Works 24/7 – Handles customer inquiries anytime.
✅ Enhances customer experience – Provides quick, accurate responses.
✅ Scalable – Works for businesses of all sizes, from small startups to large enterprises.
Frequently Asked Questions
The GoHighLevel AI Agent is an AI-powered virtual assistant that:
✔️ Answers inbound calls automatically
✔️ Collects caller details (name, email, issue)
✔️ Transfers calls to the correct department
✔️ Triggers workflows for follow-ups
✔️ Sends post-call email alerts
✔️ Operates 24/7 without human intervention
No, each AI Agent is assigned to one phone number. Multiple numbers require separate AI Agents.
Yes! You can choose from different AI voices and set a custom greeting to match your brand.
No, but it can send a text message with a scheduling link so customers can book online.
Not currently. It only handles inbound calls, but outbound calling is expected in future updates.
Conclusion
GoHighLevel’s AI Agent is a game-changing AI assistant that automates phone calls, improves customer engagement, and ensures no missed opportunities. Whether you run a small business, agency, or enterprise, this AI-powered virtual receptionist will streamline your communications and enhance customer satisfaction.
🚀 Ready to upgrade your business calls? Set up your GoHighLevel AI Agent today!
Table of Contents
How to Use Workflow AI for Pre-Call Lead Qualification in GoHighLevel
Time is your most valuable asset—especially when it comes to sales. Jumping on calls with leads who aren’t ready, aren’t
HubSpot vs HighLevel: Why HighLevel Stands Out in Email Marketing
Email marketing has become a cornerstone of digital marketing strategies, and selecting the right platform can significantly impact business success.
Top 5 AI Automation Tools in GoHighLevel You’re Not Using Yet
If you’re using GoHighLevel for funnels, pipelines, and automations—you’re only scratching the surface. What truly sets HighLevel apart in 2025
HighLevel AI Employee: Automate Everything
Imagine having a tireless, smart assistant that works 24/7 — answering calls, chatting with leads, writing content, managing reviews, building
Automate Review Responses with Reviews AI in GHL
In today’s digital-first world, your reputation isn’t just important—it’s everything. Whether you’re running a local plumbing business, a boutique agency,
Benefits of White Label SaaS in 2025
The way agencies grow in 2025 looks very different from just a few years ago. Instead of selling only services,




