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GoHighLevel Features List 2025
Everything You Need to Know to Scale Your Business with the All-in-One CRM Platform
Are you ready to elevate your agency or business in 2025? GoHighLevel continues to lead the charge with powerful all-in-one features built to simplify workflows, improve client communication, and increase revenue. Whether you’re an agency owner, coach, consultant, or small business entrepreneur, the latest GoHighLevel features are designed to meet you where you are—and help you grow.
From automation and email marketing to AI tools and white-labeled mobile apps, GoHighLevel packs everything under one roof, removing the need for 10+ tools. Let’s dive into what makes this platform a must-have in 2025.
Key Takeaways
Manage everything—CRM, funnels, email, SMS, social, automation—from a single platform
Automate follow-ups, reviews, and appointment bookings using powerful AI-driven workflows
Customize your own branded SaaS platform using white-label and rebilling features
Use advanced tools like Funnel AI, Voice AI, and Predictive Analytics to drive growth
Gain deeper insights into your business with real-time reporting and dashboards
What is GoHighLevel?
CRM and Conversations
GoHighLevel’s CRM allows you to store unlimited contacts and track every customer interaction from a unified inbox. Here’s what’s new and improved in 2025:
Unified Messaging: Manage email, SMS, Facebook, Instagram, GMB, and web chat in one dashboard
Contact Relationships: Connect contacts with custom labels (e.g., spouse, referrer)
Conversation AI: Train the bot to book appointments, answer questions, or switch to live chat
Smart Tags: Automatically segment leads and trigger workflows based on contact actions
Example: A dental clinic can use Missed Call Text-Back to re-engage leads, while the bot handles common questions like “Do you accept insurance?”
Workflow Automation
Create advanced automations with GoHighLevel’s intuitive workflow builder. No coding needed.
Multi-Channel Flows: Combine SMS, email, and calls into a single follow-up sequence
Trigger-Based Actions: Start automations based on form submissions, appointment bookings, or payment events
Branching Logic: Use conditions to customize journeys for different lead types
WhatsApp Workflow Support: Now includes DND, reply wait, and message scheduling
Pro Tip: Use “Wait for WhatsApp Reply” to send an auto message, wait for the contact’s reply, and trigger the next step based on their answer.
Email and SMS Marketing
Stay top-of-mind with customers using powerful built-in communication tools:
Email Templates and Builder: Drag-and-drop editor with personalization fields
Conditional Email Elements: Show different content blocks based on user details
Text2Pay: Send secure payment links via SMS
LeadConnector Email: Better deliverability than Mailgun, with analytics moved to the email tab
Example: A real estate agent can send personalized listings and market tips to segmented buyer groups using email automations.
Websites and Funnel Builder
Easily build stunning funnels and websites—no tech background required.
Unlimited Funnels and Pages
AI Funnel Generator: Enter your business type and let the AI design a funnel for you
A/B Testing: Test different designs and headlines to optimize conversions
Blog Management: Run SEO-optimized blog posts directly from your GoHighLevel account
Use Case: A fitness coach can create a lead capture funnel for a free trial class using pre-built templates and set up automated email follow-ups.
Appointments and Calendars
Schedule and manage appointments without leaving the platform.
Custom Booking Forms
Zoom/Google Meet Integration
Recurring Payments on Booking: Ideal for programs like weekly coaching sessions
Smart Calendar Filters: Organize rescheduled appointments and save settings
Tip: Use the updated calendar UI to build reminder sequences directly tied to calendar events.
Reputation Management and Reviews
Build and protect your brand with GoHighLevel’s smart review tools.
Automated Review Requests
Centralized Dashboard for Google, Yelp, Facebook Reviews
Spam Review Filtering: Flag suspicious reviews and remove fake ones
AI-Powered Review Replies: Respond instantly and professionally
Example: An eCommerce store can request reviews post-purchase and automatically reply based on sentiment.
Memberships and Online Courses
Launch your own learning platform or paid community.
Unlimited Courses and Students
Drip Schedules, Quizzes, and Certificates
GoKollab Integration: Promote your community across a network
Communities Tool: Similar to Skool, with live chat and content posting
Example: A digital marketing coach can offer tiered access plans for beginner and advanced modules using the built-in membership feature.
Reporting and Analytics
Monitor your campaigns, pipelines, and revenue in real-time.
Custom Dashboards
Multi-Channel Attribution (Facebook, Google Ads, Funnels)
Pipeline Forecasting
Automated Report Scheduling
Use Case: Agencies can design a branded report to automatically send to clients each week, showing lead volume, ad ROI, and funnel conversion.
AI Employee Features
AI is fully integrated across GoHighLevel in 2025.
Voice AI: Answer calls, book appointments, qualify leads
Content AI: Write blogs, emails, and ad copy on demand
Reviews AI: Generate auto-responses for reviews
Workflow AI: Add ChatGPT logic into any workflow for smarter automation
SaaS Mode and White-Labeling
Turn GoHighLevel into your own software product.
Rebrand Everything: Your logo, custom domain, mobile app
Stripe Billing Integration
Set Custom Plans and Pricing
Rebill Phone, Email, and AI Services to Clients
Pricing Breakdown for SaaS Mode (2025):
| Feature | Monthly Price |
|---|---|
| Unlimited SaaS Mode | $497/month |
| Voice AI | $0.13/min or Unlimited w/ plan |
| Conversation AI | $0.02/message or Unlimited |
| Content AI | $0.09/100 words |
Frequently Asked Questions
What is GoHighLevel used for?
GoHighLevel is an all-in-one marketing and CRM platform for agencies and businesses to manage leads, automate workflows, book appointments, and run campaigns.
Can I build websites on GoHighLevel?
Yes, the platform includes a full website and funnel builder with drag-and-drop tools, templates, and analytics.
Does GoHighLevel support email marketing?
Absolutely. It includes advanced email marketing with automation, conditional content, and real-time reporting.
Is GoHighLevel suitable for small businesses?
Yes. It’s ideal for solopreneurs, agencies, and growing teams who want to consolidate tools into one platform.
Conclusion
GoHighLevel in 2025 isn’t just a CRM—it’s a complete business operating system. From automation to AI, from websites to white-label SaaS, it gives you the tools to grow faster, work smarter, and serve your clients better. Whether you’re just starting out or scaling your agency, GHL brings everything you need into one powerful, user-friendly platform.
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