🎈Winter Savings Special Sale 🎁
00
DAYS
00
HRS
00
MINS
00
SECS



In today’s competitive digital world, having a robust and well-optimized sales funnel is crucial to converting traffic into leads and customers. Whether you’re an agency owner, marketer, or entrepreneur, using the right tool can make or break your campaign success. Enter the GoHighLevel Funnel Builder — a powerful and all-in-one solution for building high-performing funnels without the need for multiple tools.
In this comprehensive guide, we’ll explain exactly what the GoHighLevel Funnel Builder is, explore its top features, provide a step-by-step walkthrough to create a funnel, and share optimization tips to increase conversions. Let’s dive in!
GoHighLevel Funnel Builder is a drag-and-drop funnel-building tool included within the GoHighLevel CRM and automation platform. It enables users to create seamless marketing and sales funnels, from lead capture pages to sales, upsells, and thank-you pages — all without coding or integrating external apps.
Unlike standalone tools like ClickFunnels or Leadpages, GoHighLevel brings together funnels, CRM, marketing automation, email/SMS, and client management in one platform.
🔧 Design landing pages, sales pages, forms, and full multi-step funnels
🚀 Integrate seamlessly with automation workflows, calendars, CRM, and email marketing
💳 Accept payments through Stripe without external shopping carts
📊 Track user behavior and conversions through in-platform analytics
| 🔖 Feature | 📈 Benefit |
| 🔧 Drag-and-Drop Builder | Easy page design without coding |
| 📃 Funnel Templates | Pre-built templates for different industries |
| 🌟 Full Customization | Brand-friendly with fonts, colors, layout editing |
| 📱 Mobile Optimization | Funnels look great on all devices |
| 📊 Built-in Analytics | Track visits, conversions, and drop-offs |
| 💳 Stripe Integration | Accept payments directly in the funnel |
| 📅 CRM Integration | All leads go directly into the CRM for follow-up |
| ⏳ Workflow Automation | Trigger emails/SMS and actions post-submission |
GoHighLevel eliminates the need for juggling multiple platforms. Everything from landing page design to email automation and lead tracking is in one place.
Here’s a clear walkthrough of creating a basic funnel using GoHighLevel:
Go to the “Sites” section in the GoHighLevel dashboard
Click on “Funnels” and select “+ New Funnel”

Choose from pre-built templates categorized by industry or funnel type (e.g., lead gen, sales, appointment booking)
Or start from scratch with a blank canvas
Add various funnel stages such as:
📍 Landing Page
💵 Sales Page
💳 Order Form Page
🔄 Upsell/Downsell Pages
👋 Thank You Page

Use the drag-and-drop builder to edit headlines, images, buttons, and forms
Adjust styling to match your branding
Set up automated actions with GoHighLevel workflows:
📧 Send a welcome email or SMS
🏷️ Tag leads based on funnel actions
👥 Add contacts to pipelines

Preview your funnel pages
Connect a domain or subdomain
Hit “Publish” and start sharing your funnel link
GoHighLevel funnels can be tailored for different businesses and objectives:
Generate leads for services
Onboard new clients with application funnels
Sell courses, discovery calls, or coaching packages
Capture leads with free downloads or webinars
Book appointments for salons, dentists, or home services
Offer promotions or discounts through lead magnets
Sell physical or digital products
Run limited-time offers or order bumps
| 💰 Plan | 📆 Monthly Price | 🔄 Included Features |
| Starter | $97 | Funnel builder, CRM, email/SMS, booking, workflows |
| Unlimited | $297 | Unlimited sub-accounts, white-label domain, advanced automation |
| SaaS Pro | $497 | SaaS mode, client billing, full white-label features |
All plans include access to the Funnel Builder. Higher tiers unlock multi-client support and SaaS resale features.
⬆️ Strong CTA Buttons: Place CTAs above the fold and at multiple scroll points
🚫 Minimal Form Fields: Ask only for essential info to reduce drop-off
👁️ Visual Hierarchy: Use larger text for headlines, consistent fonts, and whitespace
📱 Mobile Testing: Always preview and adjust design for smaller screens
⚖️ A/B Testing: Test different headlines, images, and layouts
👤 Add Testimonials: Build trust with real reviews and social proof
Yes, you can integrate Stripe to accept payments directly through your funnels.
Absolutely! Funnels can be cloned and shared across sub-accounts in GoHighLevel.
Yes, with the Agency Pro Plan, you can white-label the platform using SaaS Mode.
GoHighLevel doesn’t offer a free version but provides a 14-day free trial to test its features.
Yes, all funnels are designed to be fully responsive, ensuring a seamless experience on any device.
The GoHighLevel Funnel Builder is a professional-grade tool for creating high-converting funnels, whether you’re a solo entrepreneur or a full-service agency. With built-in CRM, email/SMS automation, and white-labeling options, it’s more than just a page builder—it’s your full-stack marketing engine.
Design smarter. Move faster. Stop switching tabs. If you’ve ever designed something in Canva, downloaded it, uploaded it into your
The Smart Way to Re-Engage Leads Without Manual Work Leads don’t always ghost you on purpose. Sometimes they get busy.
AI automation is evolving fast. If you’ve ever wished you could fully control AI tasks inside your CRM without relying
Build Powerful Workflows Just by Speaking Imagine creating an entire workflow without touching your keyboard. No typing. No complicated setup.
If you’re using Conversation AI to handle customer interactions, you’re already ahead of the game. But what if you could
If you’ve ever wished your workflows could think before sending a message, you’re going to love what’s new in HighLevel.
Pick a design that fits your brand.
Integrate it seamlessly.
Tailor it to your business needs.
Start generating leads and sales.
No account yet?
Create an AccountWe use cookies to improve your experience on our site. By using our site, you consent to cookies.
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
These cookies are needed for adding comments on this website.
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
These cookies are used for managing login functionality on this website.
Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
Service URL: stripe.com (opens in a new window)
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
SourceBuster is used by WooCommerce for order attribution based on user source.
You can find more information in our Privacy Policy and .