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Gohighlevel funnel builder
In today’s competitive digital world, having a robust and well-optimized sales funnel is crucial to converting traffic into leads and customers. Whether you’re an agency owner, marketer, or entrepreneur, using the right tool can make or break your campaign success. Enter the GoHighLevel Funnel Builder — a powerful and all-in-one solution for building high-performing funnels without the need for multiple tools.
In this comprehensive guide, we’ll explain exactly what the GoHighLevel Funnel Builder is, explore its top features, provide a step-by-step walkthrough to create a funnel, and share optimization tips to increase conversions. Let’s dive in!
What You’ll Learn in This Guide
What a GoHighLevel Funnel is and why it matters
Step-by-step guide to building funnels in GoHighLevel
Real-world use cases and automation tips
Pricing breakdown with pros and cons
How to optimize your funnel for conversions
Best practices for tracking leads and performance
What is GoHighLevel Funnel Builder?
GoHighLevel Funnel Builder is a drag-and-drop funnel-building tool included within the GoHighLevel CRM and automation platform. It enables users to create seamless marketing and sales funnels, from lead capture pages to sales, upsells, and thank-you pages — all without coding or integrating external apps.
Unlike standalone tools like ClickFunnels or Leadpages, GoHighLevel brings together funnels, CRM, marketing automation, email/SMS, and client management in one platform.
✨ Key Functions of the Funnel Builder
🔧 Design landing pages, sales pages, forms, and full multi-step funnels
🚀 Integrate seamlessly with automation workflows, calendars, CRM, and email marketing
💳 Accept payments through Stripe without external shopping carts
📊 Track user behavior and conversions through in-platform analytics
Benefits of Using GoHighLevel Funnel Builder
| 🔖 Feature | 📈 Benefit |
| 🔧 Drag-and-Drop Builder | Easy page design without coding |
| 📃 Funnel Templates | Pre-built templates for different industries |
| 🌟 Full Customization | Brand-friendly with fonts, colors, layout editing |
| 📱 Mobile Optimization | Funnels look great on all devices |
| 📊 Built-in Analytics | Track visits, conversions, and drop-offs |
| 💳 Stripe Integration | Accept payments directly in the funnel |
| 📅 CRM Integration | All leads go directly into the CRM for follow-up |
| ⏳ Workflow Automation | Trigger emails/SMS and actions post-submission |
GoHighLevel eliminates the need for juggling multiple platforms. Everything from landing page design to email automation and lead tracking is in one place.
Step-by-Step: How to Build a Funnel in GoHighLevel
Here’s a clear walkthrough of creating a basic funnel using GoHighLevel:
✅ Step 1: Navigate to Funnel Builder
Go to the “Sites” section in the GoHighLevel dashboard
Click on “Funnels” and select “+ New Funnel”
📄 Step 2: Choose a Funnel Template
Choose from pre-built templates categorized by industry or funnel type (e.g., lead gen, sales, appointment booking)
Or start from scratch with a blank canvas
➕ Step 3: Add Funnel Steps
Add various funnel stages such as:
📍 Landing Page
💵 Sales Page
💳 Order Form Page
🔄 Upsell/Downsell Pages
👋 Thank You Page
🌟 Step 4: Customize Design
Use the drag-and-drop builder to edit headlines, images, buttons, and forms
Adjust styling to match your branding
⚙️ Step 5: Connect Automation
Set up automated actions with GoHighLevel workflows:
📧 Send a welcome email or SMS
🏷️ Tag leads based on funnel actions
👥 Add contacts to pipelines
📣 Step 6: Publish Your Funnel
Preview your funnel pages
Connect a domain or subdomain
Hit “Publish” and start sharing your funnel link
Real-World Use Cases
GoHighLevel funnels can be tailored for different businesses and objectives:
📈 Agencies
Generate leads for services
Onboard new clients with application funnels
💼 Coaches and Consultants
Sell courses, discovery calls, or coaching packages
Capture leads with free downloads or webinars
🏥 Local Businesses
Book appointments for salons, dentists, or home services
Offer promotions or discounts through lead magnets
🛒 E-commerce
Sell physical or digital products
Run limited-time offers or order bumps
Pricing Breakdown
| 💰 Plan | 📆 Monthly Price | 🔄 Included Features |
| Starter | $97 | Funnel builder, CRM, email/SMS, booking, workflows |
| Unlimited | $297 | Unlimited sub-accounts, white-label domain, advanced automation |
| SaaS Pro | $497 | SaaS mode, client billing, full white-label features |
All plans include access to the Funnel Builder. Higher tiers unlock multi-client support and SaaS resale features.
Tips to Optimize Funnel Performance
⬆️ Strong CTA Buttons: Place CTAs above the fold and at multiple scroll points
🚫 Minimal Form Fields: Ask only for essential info to reduce drop-off
👁️ Visual Hierarchy: Use larger text for headlines, consistent fonts, and whitespace
📱 Mobile Testing: Always preview and adjust design for smaller screens
⚖️ A/B Testing: Test different headlines, images, and layouts
👤 Add Testimonials: Build trust with real reviews and social proof
Frequently Asked Questions
Does GoHighLevel funnel builder support payments?
Yes, you can integrate Stripe to accept payments directly through your funnels.
Can I share funnels with clients or team members?
Absolutely! Funnels can be cloned and shared across sub-accounts in GoHighLevel.
Can I white-label GoHighLevel?
Yes, with the Agency Pro Plan, you can white-label the platform using SaaS Mode.
Is there a free version of GoHighLevel?
GoHighLevel doesn’t offer a free version but provides a 14-day free trial to test its features.
Is the funnel builder mobile-responsive?
Yes, all funnels are designed to be fully responsive, ensuring a seamless experience on any device.
Conclusion
The GoHighLevel Funnel Builder is a professional-grade tool for creating high-converting funnels, whether you’re a solo entrepreneur or a full-service agency. With built-in CRM, email/SMS automation, and white-labeling options, it’s more than just a page builder—it’s your full-stack marketing engine.
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