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GoHighLevel vs ClickFunnels 2.0
In 2025, businesses are leaning into all-in-one platforms more than ever. Whether you’re a coach, agency, course creator, or entrepreneur, managing your sales funnels, CRM, emails, bookings, and automation from a single place just makes sense.
Two leading tools in this space are GoHighLevel vs ClickFunnels 2.0.
They both offer funnel builders, email automation, course hosting, and CRM—but they serve different types of users. In this article, we’ll explore what each platform is, what makes them different, how they compare on features and pricing, and who should choose which.
Key Takeaways
GoHighLevel is an all-in-one platform combining CRM, marketing automation, and funnel building.
ClickFunnels 2.0 focuses on funnel creation but now includes enhanced features like website hosting and email marketing.
Pricing varies significantly, with GoHighLevel offering more value for agencies and ClickFunnels 2.0 catering to beginners and established businesses.
Both tools have unique strengths, so your choice depends on your business needs and technical expertise.
What Is GoHighLevel?
GoHighLevel is a powerful marketing and CRM platform built especially for agencies, freelancers, and service providers. With GoHighLevel, you can create funnels, manage contacts, run automations, track phone calls, send texts, and even white-label the platform to resell under your own brand.
It’s built for scale and lets you manage multiple client accounts from one dashboard. If you’re an agency looking to offer a SaaS product to clients, GoHighLevel makes that possible.
What Is ClickFunnels 2.0?
ClickFunnels 2.0 is the upgraded version of the popular sales funnel software, ClickFunnels. Launched as a significant overhaul of the original platform, ClickFunnels 2.0 aims to provide users with more advanced features, improved functionality, and a more streamlined experience for building high-converting sales funnels, landing pages, and websites.
Feature Comparison
1. Overview: What Do These Platforms Do?
| Feature | ClickFunnels 2.0 | GoHighLevel |
|---|---|---|
| Drag-and-drop Funnel Builder | ✅ | ✅ |
| Funnel Templates (Ready-to-use) | ✅ | ✅ (Limited) |
| AI Funnel Generation | ✅ | ❌ |
| Built-in CRM | ✅ (Basic) | ✅ (Advanced) |
| Email Marketing | ✅ | ✅ |
| SMS Messaging | ✅ (Via Integration) | ✅ (Native) |
| WhatsApp Messaging | ❌ | ✅ |
| Call Tracking | ❌ | ✅ |
| Course Hosting | ✅ | ✅ |
| Quizzes & Assignments in Courses | ❌ | ✅ |
| Appointment Scheduling | ✅ | ✅ |
| Affiliate Management System | ✅ (Pro Plans) | ✅ |
| Unified Messaging Inbox | ✅ (Message Hub) | ✅ (Conversations) |
| Social Media Post Scheduler | ❌ | ✅ |
| Website Builder (Full Site) | ❌ | ✅ |
| White-labeling (SaaS Resell) | ❌ | ✅ (Pro Plan) |
| Sub-account Management | ❌ | ✅ |
| Easy to Learn for Beginners | ✅ | ❌ |
2. Funnel & Website Building
GoHighLevel offers funnel-building features, but they are not as refined as ClickFunnels. However, it includes a full website builder.
ClickFunnels 2.0: Known for its drag-and-drop funnel builder, pre-built templates, and A/B testing for conversions.
3. CRM & Automation
- GoHighLevel: Complete CRM with workflow automation, contact management, lead scoring, and SMS/email follow-ups.
- ClickFunnels 2.0: Limited CRM features—mostly focused on capturing leads and nurturing them through email sequences.
4. Email & SMS Marketing
- GoHighLevel: Built-in email, SMS, and voice automation with trigger-based workflows.
- ClickFunnels 2.0: Integrates with third-party email tools but lacks SMS marketing.
5. Membership & Course Hosting
- GoHighLevel: Membership & course hosting is available with automation.
- ClickFunnels 2.0: Membership sites & course hosting but with limited automation features.
ClickFunnels 2.0
| Plan | Price | Best For |
|---|---|---|
| Launch | $97/month | Solo creators, small teams |
| Scale | $197/month | Growing businesses |
| Pro | $297/month | Teams needing advanced tools |
Extra Costs:
$0.67 per 1,000 emails
$0.10 per hosted video
Bandwidth fees may apply
Extra Costs:
Phone calls, AI tools, WhatsApp, and some automations may incur additional fees
Who Should Choose What?
✅ Choose GoHighLevel if:
✔️ You run an agency and need a CRM with client management and automation.
✔️ You want email, SMS, and automation included.
✔️ You need a white-label solution to resell under your brand.
✔️ You want membership and course hosting with automation.
✅ Choose ClickFunnels 2.0 if:
✔️ You’re a course creator, coach, or entrepreneur focused on high-converting funnels.
✔️ You prioritize drag-and-drop funnel building over CRM and automation.
✔️ You need a platform with pre-built funnel templates and A/B testing.
✔️ You don’t need advanced automation or SMS marketing.
Frequently Asked Questions
What Is GoHighLevel?
GoHighLevel is a powerful marketing and CRM platform built especially for agencies, freelancers, and service providers. With GoHighLevel, you can create funnels, manage contacts, run automations, track phone calls, send texts, and even white-label the platform to resell under your own brand.
Can I use GoHighLevel for sales funnels?
Yes, GoHighLevel has a funnel builder, but ClickFunnels 2.0 is better for high-converting, pre-built sales funnels.
Does GoHighLevel offer a free trial?
Yes, GoHighLevel offers a 14-day free trial, while ClickFunnels 2.0 provides a 14-day trial for $1.
Which platform is better for agencies?
GoHighLevel is a powerful marketing and CRM platform built especially for agencies, freelancers, and service providers. With GoHighLevel, you can create funnels, manage contacts, run automations, track phone calls, send texts, and even white-label the platform to resell under your own brand.
Can I send SMS and emails from ClickFunnels?
ClickFunnels 2.0 only supports email marketing (via integrations), but GoHighLevel offers built-in SMS, email, and automation.
Conclusion
Both ClickFunnels 2.0 and GoHighLevel are fantastic tools, but built for different users.
Choose ClickFunnels 2.0 for its ease, elegance, and simplicity. It’s perfect for funnel-focused businesses, creators, and small online brands.
Choose GoHighLevel if you need a powerhouse platform for managing clients, automating services, or building your own SaaS business.
The best way to know which is right? Take both for a spin using their free trials—and see which one best fits your workflow.
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