Blog
GoHighLevel vs Zoho CRM: Features, Pricing & Best Use Cases
GoHighLevel vs Zoho CRM: Which CRM Should You Choose?
In today’s digital landscape, businesses need powerful Customer Relationship Management (CRM) tools to streamline sales, marketing, and customer engagement. Two popular choices are GoHighLevel and Zoho CRM, but which one is the best fit for your business?
Both platforms offer automation, sales tracking, and client management, but they cater to different types of users. GoHighLevel is designed for agencies and marketers, while Zoho CRM is a robust all-in-one solution for various industries.
Key Takeaways
- GoHighLevel is ideal for agencies that want to offer marketing services, automate lead generation, and run white-labeled SaaS solutions.
- Zoho CRM is a flexible CRM suitable for businesses of all sizes, with strong sales automation and AI-driven insights.
- Pricing varies significantly, with GoHighLevel’s SaaS model offering unique revenue opportunities, while Zoho CRM provides more affordable options for small teams.
- GoHighLevel includes built-in marketing tools, whereas Zoho CRM requires third-party integrations for similar functionality.
What is GoHighLevel?
GoHighLevel is an all-in-one marketing and automation platform designed specifically for agencies, coaches, and consultants. It combines CRM, email and SMS marketing, funnel building, automation, and client management into one system. The key advantage of GoHighLevel is its white-label SaaS mode, allowing agencies to resell CRM services under their own brand.
What is Zoho CRM?
Zoho CRM is a comprehensive customer relationship management (CRM) software that helps businesses manage sales, marketing, and customer support operations. It is widely used by small businesses, enterprises, and sales teams that need a scalable and customizable CRM solution.
Feature Comparison: GoHighLevel vs Zoho CRM
| Feature | GoHighLevel ✅ | Zoho CRM ✅ |
|---|
| Best For | Marketing agencies, SaaS resellers, automation-heavy businesses | Small businesses, enterprises, sales teams |
| Sales Pipeline Management | ✅ Yes, built-in | ✅ Yes, advanced with AI insights |
| Email & SMS Marketing | ✅ Included | ❌ Requires Zoho Campaigns |
| Call Tracking | ✅ Yes, built-in | ❌ Requires Zoho Telephone |
| Landing Pages & Funnels | ✅ Yes | ❌ Requires Zoho Sites |
| Reputation Management | ✅ Yes, built-in | ❌ Not included |
| AI-Powered Sales Insights | ❌ Not included | ✅ Yes, Zia AI for predictions |
| Automation & Workflows | ✅ Strong automation for marketing and lead nurturing | ✅ Advanced sales automation with Blueprint |
| CRM Customization | ✅ Yes, but marketing-focused | ✅ Yes, highly customizable |
| White-Label SaaS Mode | ✅ Yes, agencies can resell under their brand | ❌ No white-label option |
| Third-Party Integrations | ❌ Limited, mainly marketing-focused | ✅ Extensive, supports 500+ apps |
| Mobile App | ✅ Yes | ✅ Yes |
| Support & Community | ✅ Strong agency-focused community | ✅ Large user base with Zoho Academy |
Pricing Breakdown
| Plan | GoHighLevel Pricing | Zoho CRM Pricing |
|---|---|---|
| Starter Plan | $97/month (Limited features) | $14/user/month (Basic CRM) |
| Unlimited Plan | $297/month (Unlimited contacts) | $23/user/month (Standard plan) |
| Agency SaaS Plan | $497/month (White-label SaaS) | $40/user/month (Enterprise plan) |
🔹 GoHighLevel charges a flat monthly fee, allowing unlimited contacts and accounts.
🔹 Zoho CRM charges per user, making it more cost-effective for small teams but expensive as businesses scale.
Which CRM Should You Choose?
| If You Are… | GoHighLevel | Zoho CRM |
|---|---|---|
| A marketing agency | ✅ Best choice | ❌ Limited marketing tools |
| A small business | ❌ Overpriced | ✅ More affordable |
| Looking for automation | ✅ Strong workflow automation | ✅ AI-powered sales automation |
| Needing white-label SaaS | ✅ Yes | ❌ No |
| Focused on sales tracking | ✅ Yes, but marketing-focused | ✅ Better for sales teams |
- Choose GoHighLevel if you’re an agency, coach, or marketer who wants an all-in-one marketing and automation solution.
- Choose Zoho CRM if you need a flexible, budget-friendly CRM with powerful sales tracking and AI features.
Frequently Asked Questions
Yes, but GoHighLevel is best suited for agencies due to its SaaS mode and marketing automation.
- GoHighLevel has an intuitive marketing dashboard.
- Zoho CRM offers more customization but has a steeper learning curve.
Yes, GoHighLevel offers a 14-day free trial, allowing you to test its features before committing.
Yes! GoHighLevel’s SaaS mode allows agencies to rebrand and resell the platform as their own CRM—Zoho CRM does not offer this feature.
Conclusion
If you’re looking for an agency-focused CRM with marketing automation, GoHighLevel is the winner. But if you need a traditional CRM with strong sales tracking, Zoho CRM is a solid choice.
Still unsure? Try their free trials and see which one fits your workflow best! 🚀
Table of Contents
How to Use Workflow AI for Pre-Call Lead Qualification in GoHighLevel
Time is your most valuable asset—especially when it comes to sales. Jumping on calls with leads who aren’t ready, aren’t
HubSpot vs HighLevel: Why HighLevel Stands Out in Email Marketing
Email marketing has become a cornerstone of digital marketing strategies, and selecting the right platform can significantly impact business success.
Top 5 AI Automation Tools in GoHighLevel You’re Not Using Yet
If you’re using GoHighLevel for funnels, pipelines, and automations—you’re only scratching the surface. What truly sets HighLevel apart in 2025
HighLevel AI Employee: Automate Everything
Imagine having a tireless, smart assistant that works 24/7 — answering calls, chatting with leads, writing content, managing reviews, building
Automate Review Responses with Reviews AI in GHL
In today’s digital-first world, your reputation isn’t just important—it’s everything. Whether you’re running a local plumbing business, a boutique agency,
Benefits of White Label SaaS in 2025
The way agencies grow in 2025 looks very different from just a few years ago. Instead of selling only services,
