HighLevel Social Planner vs Sprout Which Social Tool is Right for You?

In today’s digital-first world, choosing the right social media management platform can make or break your marketing efforts. Whether you’re a solo creator, a growing agency, or a corporate team, you need a tool that not only saves time but also delivers results.

Two names often come up in the conversation—HighLevel Social Planner vs Sprout Social. But they cater to very different needs. In this article, we’re putting them side-by-side to help you decide which one fits your workflow, budget, and business goals.

Quick Takeaways

HighLevel Social Planner is built into the all-in-one HighLevel platform, making it perfect for marketing agencies and SaaS resellers.
Sprout Social is a standalone powerhouse for deep analytics, social listening, and enterprise-level management.
HighLevel is more cost-effective for agencies; Sprout offers better collaboration tools.
Your choice depends on whether you prioritize CRM integration and automation (HighLevel) or social data insights and team collaboration (Sprout).

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What is HighLevel Social Planner

The HighLevel Social Planner is part of the broader HighLevel CRM platform. It’s designed for marketing agencies who want to manage client accounts, post to multiple platforms, and even white-label the entire experience.

Key Features:

Visual content calendar
Bulk post scheduling
Facebook, Instagram, LinkedIn, Google My Business integrations
Schedule Reels and Stories (for eligible platforms)
Included in SaaS Mode for HighLevel users
CRM-native—tie social posts directly into lead generation workflows

Practical Example:
An agency running campaigns for multiple local businesses can schedule a month’s worth of content in one go, track engagement, and automate follow-ups using HighLevel’s built-in CRM and workflows.

What is Sprout Social

Sprout Social is a robust, stand-alone social media management platform tailored more for brands, corporate teams, and agencies needing rich analytics, customer care tools, and collaborative workflows.

Key Features:

Advanced scheduling with optimal time recommendations

Social listening and trend tracking

Robust analytics with cross-platform reporting

Team collaboration tools (assignments, approvals, roles)

CRM-style customer profiles for social conversations

Practical Example: A corporate marketing team managing 5+ social channels across departments can schedule posts, assign content approvals, track brand mentions, and generate executive-level reports—all within Sprout.

Side-by-Side Feature Comparison

🌐 Platform Support

Tool	Supported Platforms
HighLevel Social Planner	Facebook, Instagram, LinkedIn, Google My Business
Sprout Social	Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest

🗓️ Content Calendar

Tool	Calendar Features
HighLevel	Visual calendar with drag-and-drop scheduling
Sprout	Advanced planner with optimal posting time suggestions

⏰ Post Scheduling

Tool	Scheduling Tools
HighLevel	Bulk upload, recurring posts, time slot management
Sprout	Auto-scheduling, queueing, best-time recommendations

📊 Analytics and Reporting

Tool	Analytics Capability
HighLevel	Basic engagement stats (likes, comments, shares)
Sprout	Deep analytics, cross-channel reporting, exportable data, trend tracking

💬 Social Inbox and Engagement

Tool	Unified Inbox
HighLevel	❌ Not included
Sprout	✅ Yes – includes message tagging, assignment, and filtering

🧩 CRM Integration

Tool	CRM Integration Style
HighLevel	Fully integrated with built-in CRM for lead capture and automation
Sprout	Offers social CRM-style profiles for engagement tracking

🎨 White Label Options

Tool	Branding Capabilities
HighLevel	✅ White label the dashboard, links, and emails (via SaaS Mode)
Sprout	❌ No white-labeling options available

👥 Team Collaboration

Tool	Collaboration Tools
HighLevel	Basic user roles and permissions
Sprout	Approval workflows, task assignments, internal comments, team reports

Pricing Breakdown

💰 HighLevel Social Planner Pricing

Plan	Monthly Price	What You Get
Starter Plan	$97/month	Access to HighLevel CRM, limited sub-account features. No SaaS Mode.
Unlimited Plan	$297/month	Unlimited sub-accounts, access to Social Planner, funnels, workflows, email marketing.
Pro SaaS Mode Plan	$497/month	Everything in Unlimited + White-label SaaS Mode, rebilling features, AI tools, and the Social Planner included.

💰 Sprout Social Pricing

Plan	Monthly Price (Per User)	Features Included
Standard	$249/month	5 social profiles, content calendar, social inbox, basic analytics
Professional	$399/month	10 social profiles, competitive reports, scheduling tools, CRM features
Advanced	$499/month	10+ profiles, automation tools, digital asset management, chatbot integrations
Enterprise	Custom Pricing	For large organizations with advanced needs and custom support

Which One Should You Choose

Choose HighLevel if:

You’re a marketing agency or SaaS reseller
You need CRM + social tools in one place
White-labeling is a priority
You want to build and sell branded social media tools

Choose Sprout if:

You need deep analytics and reporting
You manage multiple social campaigns across departments
Your team needs roles, approvals, and collaboration tools
Social listening is key to your strategy

Frequently Asked Question

Can I use HighLevel Social Planner for free?

It’s included in all paid HighLevel plans. There’s no separate fee.

Does Sprout Social offer white-label features?

No, Sprout doesn’t support white-labeling.

Which is better for agencies?

HighLevel is built specifically for agencies, especially with SaaS Mode and client management features.

Is there a free version of Sprout Social?

No, but they offer a 30-day free trial with full features.

Conclusion

Both HighLevel Social Planner and Sprout Social are powerful in their own right—but your decision should align with how your business operates.

If you’re agency-focused and want to manage clients efficiently, HighLevel is your best bet. If you’re a larger team looking for detailed social analytics and collaboration, Sprout is a great investment.

Looking for a smart, scalable social media solution with CRM and automation? Give HighLevel a spin. Need advanced data and team features? Sprout might be affordable the premium.

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