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Keap vs Gohighlevel
Choosing the right CRM and marketing automation tool can feel overwhelming, especially with so many options available. Two of the most popular platforms—Keap (formerly Infusionsoft) and GoHighLevel (GHL)—are often pitted against each other. Both are powerful tools designed to help businesses manage customer relationships, automate marketing, and streamline sales. But which one is the best fit for your business?
In this article, we’ll break down the key differences between Keap and GoHighLevel, covering everything from pricing and features to ease of use and scalability. By the end, you’ll have a clear understanding of which platform aligns with your goals.
Key Takeaways
- GoHighLevel is designed for marketing agencies and businesses that need all-in-one automation, white-label SaaS, and advanced AI tools.
- Keap (Infusionsoft) is built for small businesses and entrepreneurs looking for simplified email marketing, lead management, and sales automation.
- GHL includes sales funnels, AI chatbots, and white-label reselling, while Keap focuses on traditional CRM and email marketing tools.
- GoHighLevel’s pricing is more scalable, offering unlimited sub-accounts and SaaS reselling, while Keap has strict user and contact limits.
- Keap is easier for small businesses, but GHL provides greater flexibility and automation depth for agencies and growth-focused companies.
What is Keap ?
Keap is a CRM and marketing automation platform tailored to small businesses. It focuses on simplifying client management, email marketing, and sales automation.
Key Features:
- CRM and Contact Management: Easily organize and manage leads and customer data.
- Email Marketing: Send email campaigns with pre-designed templates and automation.
- Appointment Scheduling: Built-in tools for booking and managing appointments.
- Sales Pipeline: Visualize and track leads through the sales process.
- Mobile App: Manage your business on the go.
What Is GoHighLevel ?
GoHighLevel is an all-in-one platform for agencies, offering CRM, automation, and tools to manage multiple clients. It is also white-labeled, enabling agencies to rebrand and resell the platform.
Key Features:
- All-in-One CRM: Manage leads, clients, and campaigns in a centralized dashboard.
- Workflow Automation: Automate email, SMS, and other client interactions.
- White-Labeling: Resell the platform under your branding in SaaS mode.
- Lead Nurturing: Use pipelines and automated follow-ups to move leads through the sales funnel.
- Unified Communication: Manage SMS, email, and social media messages from one inbox.
1. Feature Comparison
Marketing & Automation
| Feature | GoHighLevel (GHL) | Keap (Infusionsoft) |
|---|---|---|
| CRM & Contact Management | ✅ Advanced CRM with pipeline automation | ✅ Strong contact management & tagging |
| Sales Funnels & Websites | ✅ Built-in funnel & website builder | ❌ No native funnel builder |
| Email & SMS Marketing | ✅ Yes, with automation & AI-based tools | ✅ Yes, but focused on email marketing |
| Automation Workflows | ✅ AI-driven workflows & triggers | ✅ Drag-and-drop campaign automation |
| AI Chatbots & Conversation AI | ✅ Yes | ❌ No |
| White-Label SaaS | ✅ Available for agencies | ❌ Not available |
| Lead Scoring & Segmentation | ✅ Yes, advanced segmentation | ✅ Yes, contact tagging & lead scoring |
| Reputation Management (Reviews) | ✅ Yes | ❌ No |
Winner: GoHighLevel
GoHighLevel offers a more advanced automation system and a built-in funnel builder, which Keap lacks. Keap is ideal for simple CRM needs, but GHL is better for marketing-focused businesses.
2. Ease of Use
GoHighLevel
GoHighLevel is packed with advanced automation, AI-driven features, and multi-account management, making it more complex to learn. However, once set up, it provides powerful automation and flexibility.
Keap
Keap has a simplified drag-and-drop interface for CRM and automation. It’s ideal for small businesses and solo entrepreneurs who need email marketing and customer management without a steep learning curve.
Winner: Keap
Keap is easier to use for small business owners and beginners. However, GHL provides greater customization and automation depth for businesses willing to invest time in learning the system.
4. Integrations & Customization
| Plan | Price | Features |
|---|---|---|
| Starter Plan | $97/month | CRM, funnels, email/SMS marketing, automation |
| Unlimited Plan | $297/month | Unlimited sub-accounts, advanced automation, and AI-powered tools |
| Agency SaaS Mode | $497/month | White-label SaaS, automation, AI-driven features |
Keap (Infusionsoft) Pricing
| Plan | Price | Features |
|---|---|---|
| Ignite Plan | $249/month | 1,500 contacts, 2 user licenses, essential CRM & automation tools |
| Grow Plan | $329/month | 2,500 contacts, 3 user licenses, advanced automation & lead management |
| Scale Plan | $499/month | 5,000 contacts, 5 user licenses, full-featured CRM with lead scoring & integrations |
Winner: GoHighLevel
GHL offers better value with unlimited accounts and automation. Keap’s pricing is higher per user and limits contacts and automation.
4. Integrations & Customization
| Feature | GoHighLevel (GHL) | Keap (Infusionsoft) |
|---|---|---|
| Zapier Integration | ✅ Yes | ✅ Yes |
| Stripe Payments | ✅ Yes | ✅ Yes |
| Custom API Access | ✅ Yes (Advanced Plan) | ✅ Yes |
| Third-Party Plugins | ✅ Extensive | ✅ Limited |
5. Customer Support & Community
| Support Type | GoHighLevel (GHL) | Keap (Infusionsoft) |
|---|---|---|
| 24/7 Live Chat Support | ✅ Yes | ✅ Yes |
| Zoom Calls | ✅ Yes | ❌ No |
| Facebook Community | ✅ Large & Active | ✅ Large but less agency-focused |
| Knowledge Base | ✅ Extensive | ✅ Extensive |
Who Should Choose GoHighLevel?
GoHighLevel is ideal for agencies, marketers, and businesses needing scalable automation, advanced marketing tools, and white-label SaaS. If you want a customizable, all-in-one CRM, GHL is the best choice.
Why Choose GoHighLevel?
✅ Agencies managing multiple clients need unlimited sub-accounts.
✅ White-label SaaS reselling available in the $497/month Agency Plan.
✅ AI-driven automation for email, SMS, and sales funnels.
✅ All-in-one platform with funnels, websites, pipelines, and reputation management.
✅ AI-powered chatbots for customer interactions.
✅ No user or contact limits, unlike Keap.
✅ Integrates with Zapier, Stripe, and third-party apps.
✅ More cost-effective than Keap, offering unlimited scalability.
Who Should Choose Keap?
Keap (formerly Infusionsoft) is perfect for small businesses, solopreneurs, and service-based businesses needing a simple yet effective CRM with email marketing and lead management. If ease of use is your priority, Keap is a great choice.
Why Choose Keap?
✅ Small business owners & solopreneurs needing a straightforward CRM.
✅ Email marketing-focused businesses using drag-and-drop automation.
✅ Lead nurturing & appointment scheduling over complex sales funnels.
✅ All-in-one solution for CRM, invoicing, and email marketing.
✅ User-friendly automation with pre-built templates and workflows.
✅ Reliable CRM with strong customer support and knowledge base.
✅ No need for advanced funnels, AI chatbots, or white-label SaaS.
Frequently Asked Questions
1. What is the main difference between Keap and GoHighLevel?
Keap is a CRM and email automation platform designed for small businesses to manage contacts, sales pipelines, and campaigns.
GoHighLevel is an all-in-one platform for agencies, offering CRM, lead automation, multi-channel communication, and white-label SaaS capabilities.
2. Which platform is better for a small business?
Keap is better suited for small businesses due to its simple CRM, email automation, and sales tracking features. Its interface is beginner-friendly and tailored for individual business owners.
3. Can GoHighLevel be used by small businesses?
Yes, small businesses can use GoHighLevel, but it is more complex and designed for agencies managing multiple clients. If you need advanced automation and communication tools, it’s a good option.
4. Does Keap offer white-labeling like GoHighLevel?
No, Keap does not offer white-labeling. GoHighLevel allows agencies to rebrand the platform and resell it as their own SaaS, making it a preferred choice for agencies.
5. Which CRM is more affordable?
Keap is more expensive per user and limits contacts, while GoHighLevel provides unlimited sub-accounts and better automation features for the price.
Conclusion
The decision between Keap and GoHighLevel boils down to your business model: Choose Keap if you’re a small business or solopreneur looking for a user-friendly CRM and email marketing solution.
Choose GoHighLevel if you’re an agency or marketer needing an advanced, all-in-one platform with automation and white labeling.
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