Top Marketing Trends in GoHighLevel

Marketing Trends in GoHighLevel

How Agencies Can Stay Ahead with AI, Automation, and Personalization

The marketing world moves fast, and if you’re an agency using GoHighLevel (GHL), you know staying ahead means constantly adapting. As we step into 2025, GoHighLevel continues to innovate with AI-powered tools, personalized automation, and multi-channel marketing strategies that make agencies more competitive and profitable.

In this article, we’ll explore the top marketing trends in GoHighLevel for 2025 and how you can leverage these features to grow your agency, enhance customer engagement, and create new revenue streams.

Takeaways

  • AI-driven Conversation AI to automate customer interactions across multiple platforms

  • Advanced personalization using Smart Lists and dynamic workflows

  • Monetize with white-labeled SaaS Mode and flexible pricing

  • Deep campaign analytics for data-backed decision-making

  • Unified multi-channel marketing with WhatsApp, SMS, email, and social media integrations

  • Improved reputation management via Reviews AI

  • Emerging tools for content creation, dynamic pricing, and eco-friendly marketing

AI-Powered Automation with Conversation AI

GoHighLevel’s Conversation AI is transforming client communication in 2025. With modes like Suggestive and Auto-Pilot, agencies can automate customer responses across various channels, including SMS, web chat, Facebook, Instagram, and Google Business Profile.

Example: A real estate agency can use Auto-Pilot to handle appointment scheduling via Facebook messages, reducing manual workloads.

How to Enable:

  1. Navigate to Settings > Conversation AI

  2. Train the bot using FAQs or web URLs

  3. Configure intents like General Support or Appointment Booking

  4. Enable Auto-Pilot for fully automated replies

Pricing Breakdown:

  • $0.02 per message on pay-as-you-go

  • $49/month for unlimited messaging access

▶ Resource: Conversation AI Bot Explained

Enhanced Personalization with Smart Lists and Workflows

Hyper-personalization is the backbone of effective marketing in 2025. With GoHighLevel’s Smart Lists and workflow automation, agencies can segment audiences based on behaviors, tags, and responses.

Practical Example:

  • Filter contacts who clicked a specific email link

  • Trigger a personalized SMS offer

  • Follow up with a manual SMS for high-value leads

Step-by-Step:

  1. Create a Smart List under Contacts > Smart Lists

  2. Define filters like email opens or link clicks

  3. Set up workflow triggers and personalize responses using dynamic fields

Grow Recurring Revenue with White-Labeled SaaS Mode

GoHighLevel’s SaaS Mode is a game-changer for agencies wanting to diversify income. You can rebrand the GHL platform under your agency’s name, set custom pricing, and offer unique feature packages.

How to Set Up:

  1. Go to Agency Settings > Plan Configurator

  2. Connect your Stripe account for payments

  3. Create custom SaaS plans with pricing, trial offers, and Twilio rebilling options

  4. Attach pre-built snapshots to fast-track client onboarding

Pricing Options:

  • SaaS Mode is available on the $497/month plan

  • Agencies keep 100% of the revenue from their white-labeled clients

▶ Resource: SaaS Mode Full Setup Guide

Data-Driven Campaigns with Deep Analytics

GHL’s analytics and reporting features help agencies fine-tune marketing strategies with data-driven insights.

Key Metrics to Track:

  • Email open and click rates

  • SMS delivery and response rates

  • Conversion rates per campaign

Tools to Use:

  • Google Analytics integration

  • Built-in GHL reporting dashboards

  • Workflow performance metrics

Unified Multi-Channel Marketing Strategy

In 2025, it’s essential to engage customers across platforms. GoHighLevel offers integrated support for:

  • SMS and MMS marketing

  • Email campaigns

  • WhatsApp workflows

  • Facebook and Instagram messaging

Pro Tip: Use WhatsApp automation in workflows to send timely, personalized messages. You can even configure DND (Do Not Disturb) settings based on user preferences.

▶ Resource: WhatsApp Workflow Integration

Reputation Management with Reviews AI

Building social proof is easier with Reviews AI, which automates the process of requesting and managing client reviews across Google and Facebook.

How to Use:

  1. Set up automated review request workflows after service completion

  2. Respond to reviews manually or let Reviews AI suggest replies

  3. Monitor feedback to improve client satisfaction

Emerging Trends to Watch

  • Content AI for creating blogs, social posts, and email content efficiently

  • Dynamic Pricing Models via SaaS rebilling and subscription plans

  • Eco-Friendly Marketing by reducing reliance on paper contracts through digital solutions like e-signature documents and contracts with payment plans

Frequently Asked Questions

What are the benefits of using GHL for multi-channel marketing?

GHL integrates seamlessly across SMS, email, social media, and web chat, ensuring consistent messaging and improved engagement.

How can agencies profit from GHL’s SaaS Mode?

Agencies can white-label GHL, create custom pricing tiers, and resell the platform as their own, generating recurring income while strengthening client relationships​.

Can GHL support global campaigns?

Yes, GHL offers features like currency customization and localized integrations (e.g., Twilio for global messaging) to facilitate international campaigns​.

What are the costs of using Conversation AI?

Conversation AI offers usage-based pricing at $0.02 per message or $49/month for unlimited messaging. Training and trials are free​.

Conclusion

GoHighLevel’s marketing trends for 2025 focus on automation, personalization, and scalable SaaS opportunities. Whether you’re looking to automate customer conversations, personalize campaigns, or build a recurring revenue model, GHL offers the tools you need.

By tapping into these trends early, your agency can enhance client experiences, drive more conversions, and stay ahead in the competitive digital marketing space.

Ready to elevate your agency in 2025? Dive into these features and start transforming your business with GoHighLevel today.

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