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Top Marketing Trends in GoHighLevel
How Agencies Can Stay Ahead with AI, Automation, and Personalization
The marketing world moves fast, and if you’re an agency using GoHighLevel (GHL), you know staying ahead means constantly adapting. As we step into 2025, GoHighLevel continues to innovate with AI-powered tools, personalized automation, and multi-channel marketing strategies that make agencies more competitive and profitable.
In this article, we’ll explore the top marketing trends in GoHighLevel for 2025 and how you can leverage these features to grow your agency, enhance customer engagement, and create new revenue streams.
Takeaways
AI-driven Conversation AI to automate customer interactions across multiple platforms
Advanced personalization using Smart Lists and dynamic workflows
Monetize with white-labeled SaaS Mode and flexible pricing
Deep campaign analytics for data-backed decision-making
Unified multi-channel marketing with WhatsApp, SMS, email, and social media integrations
Improved reputation management via Reviews AI
Emerging tools for content creation, dynamic pricing, and eco-friendly marketing
AI-Powered Automation with Conversation AI
GoHighLevel’s Conversation AI is transforming client communication in 2025. With modes like Suggestive and Auto-Pilot, agencies can automate customer responses across various channels, including SMS, web chat, Facebook, Instagram, and Google Business Profile.
Example: A real estate agency can use Auto-Pilot to handle appointment scheduling via Facebook messages, reducing manual workloads.
How to Enable:
Navigate to Settings > Conversation AI
Train the bot using FAQs or web URLs
Configure intents like General Support or Appointment Booking
Enable Auto-Pilot for fully automated replies
Pricing Breakdown:
$0.02 per message on pay-as-you-go
$49/month for unlimited messaging access
▶ Resource: Conversation AI Bot Explained
Enhanced Personalization with Smart Lists and Workflows
Hyper-personalization is the backbone of effective marketing in 2025. With GoHighLevel’s Smart Lists and workflow automation, agencies can segment audiences based on behaviors, tags, and responses.
Practical Example:
Filter contacts who clicked a specific email link
Trigger a personalized SMS offer
Follow up with a manual SMS for high-value leads
Step-by-Step:
Create a Smart List under Contacts > Smart Lists
Define filters like email opens or link clicks
Set up workflow triggers and personalize responses using dynamic fields
Grow Recurring Revenue with White-Labeled SaaS Mode
GoHighLevel’s SaaS Mode is a game-changer for agencies wanting to diversify income. You can rebrand the GHL platform under your agency’s name, set custom pricing, and offer unique feature packages.
How to Set Up:
Go to Agency Settings > Plan Configurator
Connect your Stripe account for payments
Create custom SaaS plans with pricing, trial offers, and Twilio rebilling options
Attach pre-built snapshots to fast-track client onboarding
Pricing Options:
SaaS Mode is available on the $497/month plan
Agencies keep 100% of the revenue from their white-labeled clients
▶ Resource: SaaS Mode Full Setup Guide
Data-Driven Campaigns with Deep Analytics
GHL’s analytics and reporting features help agencies fine-tune marketing strategies with data-driven insights.
Key Metrics to Track:
Email open and click rates
SMS delivery and response rates
Conversion rates per campaign
Tools to Use:
Google Analytics integration
Built-in GHL reporting dashboards
Workflow performance metrics
Unified Multi-Channel Marketing Strategy
In 2025, it’s essential to engage customers across platforms. GoHighLevel offers integrated support for:
SMS and MMS marketing
Email campaigns
WhatsApp workflows
Facebook and Instagram messaging
Pro Tip: Use WhatsApp automation in workflows to send timely, personalized messages. You can even configure DND (Do Not Disturb) settings based on user preferences.
▶ Resource: WhatsApp Workflow Integration
Reputation Management with Reviews AI
Building social proof is easier with Reviews AI, which automates the process of requesting and managing client reviews across Google and Facebook.
How to Use:
Set up automated review request workflows after service completion
Respond to reviews manually or let Reviews AI suggest replies
Monitor feedback to improve client satisfaction
Emerging Trends to Watch
Content AI for creating blogs, social posts, and email content efficiently
Dynamic Pricing Models via SaaS rebilling and subscription plans
Eco-Friendly Marketing by reducing reliance on paper contracts through digital solutions like e-signature documents and contracts with payment plans
Frequently Asked Questions
What are the benefits of using GHL for multi-channel marketing?
GHL integrates seamlessly across SMS, email, social media, and web chat, ensuring consistent messaging and improved engagement.
How can agencies profit from GHL’s SaaS Mode?
Agencies can white-label GHL, create custom pricing tiers, and resell the platform as their own, generating recurring income while strengthening client relationships.
Can GHL support global campaigns?
Yes, GHL offers features like currency customization and localized integrations (e.g., Twilio for global messaging) to facilitate international campaigns.
What are the costs of using Conversation AI?
Conversation AI offers usage-based pricing at $0.02 per message or $49/month for unlimited messaging. Training and trials are free.
Conclusion
GoHighLevel’s marketing trends for 2025 focus on automation, personalization, and scalable SaaS opportunities. Whether you’re looking to automate customer conversations, personalize campaigns, or build a recurring revenue model, GHL offers the tools you need.
By tapping into these trends early, your agency can enhance client experiences, drive more conversions, and stay ahead in the competitive digital marketing space.
Ready to elevate your agency in 2025? Dive into these features and start transforming your business with GoHighLevel today.
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