Difference between Gohighlevel SAAS Plan vs Gohighlevel Agency Plan

GoHighLevel SaaS Plan vs Agency Plan – What’s the Real Difference?

Building a business with GoHighLevel is exciting. Whether you’re starting out as a service-based agency or ready to scale with a white‑label SaaS product, the plan you pick today can shape your growth trajectory for years. And let’s be honest—even seasoned agency owners sometimes struggle to decide between the Agency Plan and SaaS Plan.

Let’s dive in together. By the end of this guide, you’ll know exactly which GoHighLevel plan aligns with your vision—whether you’re aiming for flexibility, recurring revenue, or building a sellable SaaS business.

What You’ll Learn in This Guide

  • Agency Plan: service‑focused, hands‑on, ideal for custom client work

  • SaaS Plan: scalable, automated, built for recurring income and white‑labeling

  • Strong SaaS features: snapshot deployment, self-serve portals, Stripe billing, brand control

  • Agency Plan monthly cost: $97/basic or $297/unlimited sub-accounts

  • SaaS Plan monthly cost: $497 with all white-label and automation features

  • Choose Agency if you love service delivery; choose SaaS if you want passive income and software branding

What is the GoHighLevel Agency Plan

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Let’s start with what many GoHighLevel users choose at the beginning—the Agency Plan.

Designed for service-based businesses

With the Agency Plan, you’re offering marketing and automation services using GoHighLevel’s tools, like:

  • Lead generation funnels

  • SMS/email campaign management

  • Reputation and review systems

  • Local business automation

  • Detailed client dashboards

Every aspect of your client strategy is built, maintained, and reported by you or your team. Your value comes from your expertise and hours spent.

Included features

Here’s what you get:

  1. All core tools – CRM, funnels, calendars, email, SMS, survey tools

  2. Unlimited sub-accounts (at the $297 tier) – each client gets their own workspace

  3. Manual billing – you invoice each client separately

  4. Snapshot templates – duplicate your best builds to speed up client rollouts

Pricing breakdown

  • $97/month – single account, full access, best for solo use

  • $297/month – unlimited client accounts, ideal for growing agencies

  • No transaction fees – you handle billing off-platform

  • You may incur additional costs for Twilio message credits and Mailgun email use

Pros & cons of the Agency Plan

Pros

  • Lower monthly cost to start

  • Full access to GoHighLevel’s tools

  • Perfect for service-based growth and high-touch offerings

Cons

    • Income tied to hours worked

    • You manage and bill clients manually

    • Less scalable if your client list grows faster than your team

What is the GoHighLevel SaaS Plan

Upgrading and Cancelling SaaS Plans for Clients : HighLevel Support Portal

Now, let’s talk about the crown jewel: GoHighLevel SaaS Plan, where you become a software provider under your own brand.

Built for personalization and passive revenue

The SaaS Plan lets you package GoHighLevel as your own white-label solution. That means:

  • Clients log in to your branded portal

  • You control who sees what features

  • Billing is automated via Stripe

  • You earn profit on usage (like Twilio and Mailgun)

Full feature set

It includes everything in the Agency Plan, plus:

  1. White-label dashboard and URL – clients never see GoHighLevel branding

  2. Exported mobile app – clients download your app, powered by GoHighLevel

  3. Self-serve client portal – signup, billing, usage tracking

  4. Stripe & billing automation – recurring invoices in seconds

  5. Snapshot deployment system – auto-setups for new clients

  6. Usage rebilling – add margin on messaging and email credits

SaaS Plan pricing

  • $497/month – complete SaaS Mode features included

  • Covers unlimited client access, console, portals, billing

  • Additional costs: Twilio, Mailgun, optional app submission fees

Real-world example

Imagine you set up a $297/month SaaS package for local businesses. With 50 clients:

  • Revenue = 50 × $297 = $14,850/month

  • Cost = $497 (platform) + usage fees

  • You get a healthy recurring profit with minimal manual work

Core Differences at a Glance

FeatureAgency PlanSaaS Plan
Plan typeService-basedWhite-label software
Pricing$97 / $297$497
Client billingManual invoicesAutomated through Stripe
BrandingLimitedFull white-label (URL, dashboard, app)
Snapshot deploymentManualAutomated
Twilio/Mailgun rebillingNoYes
Client portalAdmin-managedSelf-serve
Revenue modelHourly/projectRecurring, scalable
ScalabilityStaffing-limitedSoftware scaling

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Advantages of the Agency Plan

This plan is perfect if:

  • You love working directly with clients

  • You offer specialized campaigns or custom marketing

  • You want lower upfront costs to start

  • Your business thrives on hands-on consulting

Agency Plan growth tips

  • Build snapshot templates to save time

  • Hire virtual assistants or juniors to handle repetitive work

  • Develop pricing tiers: setup + monthly retainer + extras

  • Use billing tools like Stripe, Invoicely, or QuickBooks

Advantages of the SaaS Plan

The SaaS Plan is ideal when you aim to:

  • Build scalable, recurring revenue

  • Reduce dependency on your direct time

  • Sell a branded software product

  • Maximize business value for future sale

Why SaaS Mode wins

  1. Automate billing – less admin time, better cash flow

  2. Offer white-label SaaS – clients feel they’re buying your solution

  3. Self-serve signup – onboarding without calls

  4. Scale effortlessly – add clients by the dozen

  5. Resell usage – earn from message and email credits

Mixed Model: Best of Both Worlds

Many agency owners succeed by combining both plans:

  • Use SaaS Mode for recurring software revenue

  • Offer Agency Services as premium add-ons

    • Setup & migrations

    • Strategy sessions

    • Campaign management

Example: Package a $197/month SaaS all-in-one platform, and sell onboarding/setup for $1,000 one-time fee. Optionally upsell services at custom rates.

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Transitioning from Agency to SaaS

Ready to make the jump? Here’s how:

  1. Start at $297. Agency Plan—build client base and templates

  2. Build white-label assets—logo, URL, onboarding copy

  3. Upgrade to $497 SaaS Plan – activate self-serve + automated billing

  4. Set SaaS tiers – $197/month Basic, $297/month Pro, etc.

  5. Launch lead pages – target small businesses or agencies

  6. Leverage referral bonuses – incentivize existing clients

  7. Add services – optional premium offerings

Using Snapshots and Automation

Snapshots turn your marketing builds into reproducible templates:

  • Build a killer funnel once

  • Save it as a Snapshot with all flows and automations

  • Deploy it instantly to new clients

  • Customize branding and SLAs per client

Combined with SaaS Mode, snapshots let you onboard dozens of clients in minutes.

Pricing Breakdown

Agency Plan

  • $97/month – single account

  • $297/month – unlimited agency sub-accounts

  • Add-ons: Twilio, Mailgun usage fees

SaaS Plan

  • $497/month – full SaaS features

  • Twilio/Mailgun bumped to clients with markup

  • Optional: white-label app submission fees (~$99 annually)

Example revenue model

ScenarioClientsPriceMonthly Revenue
Agency10 clients$1,000 average retainer$10,000
SaaS50 clients$297/month subscription$14,850

Frequently Asked Questions

Can I switch from Agency to SaaS Plan at any time?

Yes! Simply contact GoHighLevel support and upgrade your account.

Do I lose any Agency features when I go SaaS?

No, all features remain. You just unlock white-label and automation tools.

How much can I markup Twilio usage?

Typically 10–20%. GoHighLevel displays usage and cost, so just add your margin.

Will clients know GoHighLevel powers the software?

No. You fully brand the portal, dashboard, and even the iOS/Android app if you choose.

Do I need development skills for white-label?

Not at all. GoHighLevel handles portal setup. You supply logos, color hex codes, and domain details.

Conclusion

The real difference between GoHighLevel SaaS Plan and Agency Plan comes down to time vs scalability. The Agency Plan gives you control over services but limits growth to hours you can put in. The SaaS Plan lets you step into scalable software business territory—automated, recurring, and capable of reaching hundreds of clients without scaling your team.

Your next step?

  • Start with the Agency Plan if you want to refine offerings and workflows

  • Transition to the SaaS Plan when you’re ready to brand, automate, and grow

  • Mix both for the ultimate recurring income + premium services model

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