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If you’re running a digital marketing agency or managing clients at scale, you’ve probably come across GoHighLevel and wondered if the top-tier $497/month plan is worth the price.
The short answer? Yes—if you’re ready to level up your client services, revenue, and automation game.
In this guide, we’re going to unpack exactly what the $497 plan offers, how it compares to other plans, and why thousands of agencies are switching to this powerful all-in-one platform.
The $497 plan is called the Agency Pro Plan with SaaS Mode enabled.
Includes unlimited sub-accounts, a white-labeled mobile app, and rebilling tools.
Designed for agencies who want to resell GoHighLevel under their brand.
Comes with advanced CRM features like Custom Objects, AI tools, and automation workflows.
Ideal for businesses aiming to create recurring revenue streams from clients.
The GoHighLevel $497/month plan—also known as the Agency Pro Plan with SaaS Mode—is built for agencies that want to offer GoHighLevel as their own branded platform. It unlocks full white labeling, advanced automation, and profit-generating features you won’t find in the lower-tier plans.
This isn’t just another marketing tool—this is your SaaS business-in-a-box.
| Feature | Included in $497 Plan | Add-On Required? | Notes |
|---|---|---|---|
| Unlimited Sub-Accounts | ✅ | ❌ | Create unlimited client accounts |
| SaaS Mode + Rebilling Tools | ✅ | ❌ | Rebill clients for SMS, Email, AI, etc. |
| White-Label Desktop App | ✅ | ❌ | Custom domain, logo, branding |
| White-Label Mobile App | ❌ | ✅ +$497/month | Requires separate mobile app add-on |
| Custom Zapier Integration | ❌ | ✅ (Contact GHL) | Not included by default |
| AI Tools (Content, Voice, Chat) | ✅ | ❌ | Included and rebillable |
| API Access + Custom Domains | ✅ | ❌ | Included in base SaaS plan |
![Unlock Success: GoHighLevel $497 Pricing Plan 1 GoHighLevel Pricing Plans Comparison: Starter vs. Unlimited vs. Pro [2024]](https://getextendly.com/wp-content/uploads/2024/06/GHL-pro-plan.png)
The $497 plan is perfect for agency owners who:
Manage multiple clients and want to simplify tool usage
Are looking to resell SaaS services under their own brand
Want to create predictable monthly recurring revenue (MRR)
Need scalable automation and marketing tools in one place
Value advanced CRM features like Custom Objects and AI integrations
You can onboard as many clients as you want—no added cost per user. This means your growth isn’t capped like it is with many other SaaS platforms.
➡️ Perfect for growing your agency without adding tool expenses.
With SaaS Mode, you can:
Add your logo and branding
Set your own pricing for each client
Create fully white-labeled mobile and desktop apps
Replace GoHighLevel links with your custom domains
| Service | Your Cost | Suggested Price | Profit |
|---|---|---|---|
| SMS | $0.0079 | $0.02 – $0.05 | 2x – 6x |
| MMS | $0.02 | $0.05 – $0.10 | 2x – 5x |
| Email (1K) | $0.10 – $0.15 | $2 – $5 | High margin |
| AI Usage | Varies | Custom pricing | 2x – 5x+ |
| Call (per min) | $0.018 | $0.05 – $0.10 | 2x – 5x |
Create your own CRM fields beyond default options.
Examples:
A real estate agency might track “Property listings.”
A pet clinic might track “Pet Medical Records”
Learn more about Custom Objects
| AI Tool | What It Does | Rebill Option |
|---|---|---|
| Content AI | Writes blogs, emails, social posts, ad copy, and more | ✅ Yes |
| Conversation AI | Smart chatbot for auto-reply on SMS, web chat, FB, IG, etc. | ✅ Yes |
| Workflow AI | Adds ChatGPT power inside automations and workflows | ✅ Yes |
| Reviews AI | Auto-responds to reviews with suggested or smart replies | ✅ Yes |
| Tool | What You Can Do |
|---|---|
| Automation Workflows | Automate texts, emails, calls, tasks, and lead follow-ups with drag-and-drop builder |
| CRM System | Manage leads, contacts, companies, and pipelines all in one place |
| Funnel Builder | Build high-converting landing pages, sales funnels, and opt-in forms easily |
| Email & SMS Marketing | Send broadcast emails, text messages, and build nurture campaigns |
| Calendar Booking | Let clients book appointments directly on your site with reminders |
| Pipeline Management | Track leads through custom sales stages and automate movement |
| Website Builder | Create and host full websites with drag-and-drop ease |
| Surveys & Forms | Collect lead info, feedback, and custom responses with form/survey tools |
The plan includes access to all AI tools, which you can offer to clients:
Content AI – Write blogs, emails, ads, and more
Conversation AI – A chatbot for Facebook, Instagram, web, SMS
Workflow AI – Smart automation using ChatGPT
Reviews AI – Auto-reply to Google reviews intelligently
These are rebillable—you can charge clients extra for access.
The GoHighLevel $497 plan includes every tool you need to manage, sell, and grow:
CRM + Pipelines – Visual sales tracking
Funnels + Websites – Drag-and-drop builder
Email + SMS Marketing – Broadcast and automation
Calendar Booking – Let clients book with reminders
Forms + Surveys – Collect leads and feedback
Workflows – Automate your entire customer journey
Go to GoHighLevel.com
Click on Pricing and choose the Agency Pro Plan ($497/month)
Complete your Stripe connection and configure SaaS Mode
Customize your plan settings (branding, pricing, snapshots, rebilling)
Start onboarding clients!
When choosing a GoHighLevel plan, it’s important to know what sets each tier apart—especially the $497/month plan, which is known as the Agency Pro Plan with SaaS Mode.
While the $97 and $297 plans are powerful for small businesses and individual agencies, the $497 plan is designed specifically for scaling, white-labeling, and recurring revenue generation.
Let’s break it down:
| Feature | $97 Starter Plan | $297 Agency Plan | ✅ $497 Agency Pro (SaaS Mode) |
|---|---|---|---|
| Sub-Accounts | 1 | Unlimited | Unlimited |
| White-Label Desktop App | ❌ | ❌ | ✅ |
| White-Label Mobile App | ❌ | ❌ | ✅ |
| Rebilling Tools (SMS, Email, AI) | ❌ | ❌ | ✅ |
| SaaS Configurator | ❌ | ❌ | ✅ |
| API Access & Custom Domains | ❌ | ✅ | ✅ |
| AI Tools (Content AI, Chat AI) | ❌ | ✅ (limited) | ✅ (resellable) |
| Custom Objects | ❌ | ✅ | ✅ |
| Branding & Snapshot Management | ❌ | ✅ | ✅ (Advanced SaaS settings) |
Yes, but beginners may need to spend time learning the platform. GoHighLevel offers resources like tutorials to make the process easier.
While small businesses can benefit, the $497 plan is best suited for agencies and businesses managing multiple clients.
Yes, the $497 plan includes full white-label capabilities.
GoHighLevel plans start at $97/month, with additional options for agencies and advanced users.
After the 14-day trial, you can upgrade to the $497 plan to continue enjoying all features.
If you’re ready to scale your agency, ditch the tech stack chaos, and start earning recurring income from your clients—the GoHighLevel $497 plan is a no-brainer.
It’s not just a tool—it’s a whole business model wrapped into one subscription.
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