GoHighLevel vs Kartra: The Ultimate Comparison for Marketers

GoHighLevel vs Kartra: Choosing the right marketing platform is crucial for growing your business, but with so many tools available, it can feel overwhelming. Two popular options that often come up are GoHighLevel (GHL) and Kartra. Both platforms are packed with features like marketing automation, CRM, sales funnels, and email marketing, making them favorites among marketers. But which one is the better choice for your business?

In this article, we’ll break down the key differences between GoHighLevel and Kartra, comparing their features, pricing, ease of use, and overall value. Whether you’re a seasoned marketer or just starting out, this guide will help you decide which platform is the best fit for your needs. Let’s get started!

Key Takeaways

  • GoHighLevel is tailored for agencies that want to white-label CRM and automation tools.
  • Kartra is ideal for solopreneurs, course creators, and digital marketers seeking a user-friendly business hub.
  • GHL offers more customization and integrations, while Kartra has a polished, user-friendly experience.
  • GoHighLevel allows for SaaS reselling, whereas Kartra focuses on direct marketing and selling courses/products.
  • Pricing varies significantly, with GHL being more expensive but offering extensive automation.

What is GoHighLevel?

It is a comprehensive all-in-one marketing and sales platform designed specifically for agencies and businesses. It combines tools like CRM, marketing automation, sales funnels, email marketing, and appointment scheduling into a single system, helping users streamline their operations and grow their business efficiently.

What is kartra?

Kartra is an all-in-one marketing platform designed for solopreneurs, course creators, and digital marketers to manage their online business. It combines sales funnels, email marketing, memberships, landing pages, and automation into a single tool—eliminating the need for multiple software subscriptions.

Feature Comparison: GoHighLevel vs Kartra

Let’s take a deep dive into the core features of each platform.

1. Ease of Use

  • Kartra is known for its beginner-friendly interface with drag-and-drop tools.
  • GoHighLevel has a steeper learning curve but is far more customizable and scalable.

👉 Winner: Kartra for beginners, GoHighLevel for agencies needing flexibility.

2. Funnel & Page Builder

FeatureGoHighLevelKartra
Drag & Drop Builder✅ Yes✅ Yes
Pre-Built Templates✅ Yes✅ Yes
A/B Testing❌ No (Requires 3rd party tool)✅ Yes
Upsells & Downsells✅ Yes✅ Yes
  • Kartra provides an all-in-one funnel experience, including checkout pages.
  • GoHighLevel lets you build sales funnels but may require Zapier for certain functionalities.

👉 Winner: Kartra, thanks to native A/B testing and built-in checkout.

3. CRM & Automation

FeatureGoHighLevelKartra
Pipeline & CRM✅ Yes❌ No
Automated Workflows✅ Yes✅ Yes
Lead Tracking & Tagging✅ Yes✅ Yes
  • GoHighLevel shines with its robust CRM system, perfect for agencies managing multiple clients.
  • Kartra lacks a dedicated CRM but offers automation features for lead management.

👉 Winner: GoHighLevel, if you need advanced CRM tools.

4. Email & SMS Marketing

FeatureGoHighLevelKartra
Email Automation✅ Yes✅ Yes
SMS Marketing✅ Yes❌ No
AI-Powered Conversations✅ Yes

❌ No

  • GoHighLevel integrates SMS and AI-based conversations for lead nurturing​.
  • Kartra focuses on email marketing but does not support SMS.

👉 Winner: GoHighLevel, especially if SMS and AI chatbots are important for your business.

5. Membership & Course Creation

FeatureGoHighLevelKartra
Built-in Course Hosting✅ Yes✅ Yes
Drip Content✅ Yes✅ Yes
Quizzes & Certifications❌ No✅ Yes
  • Kartra is better suited for course creators, offering advanced course features.
  • GoHighLevel has a membership function, but it lacks built-in certifications and quizzes.

👉 Winner: Kartra, if you’re building online courses.

GoHighLevel vs Kartra: Pricing Comparison

GoHighLevel (GHL) Pricing
PlanMonthly PriceAnnual Price
Starter$97/month$1,164/year
Unlimited$297/month$3,564/year
SaaS Pro$497/month$5,964/year

💡 Starter: 1 account, CRM, automation, funnels, email/SMS marketing.
💡 Unlimited: Everything in Starter + Unlimited sub-accounts.
💡 SaaS Pro: Everything in Unlimited + White-label & SaaS reselling.

📌 Visit GoHighLevel’s Pricing Page for the latest updates! 🚀

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Kartra Pricing
PlanMonthly (Promo)Regular MonthlyAnnual (Billed Yearly)
Starter$89/month (12 mo)$119/month$996/year ($83/mo)
Growth$137/month (12 mo)$229/month$1,500/year ($125/mo)
Professional$549/month$549/month$5,148/year ($429/mo)
Enterprise$999/month$999/month$9,000/year ($750/mo)

📌 Starter: 2,500 contacts, 1 domain, funnels, email marketing.
📌 Growth: 12,500 contacts, 3 domains, webinars, automation.
📌 Professional: 25,000 contacts, 5 domains, advanced analytics.
📌 Enterprise: 250,000 contacts, 50 domains, max features.

🔗 Visit Kartra’s Pricing Page for updates! 🚀

Kartra Starter Growth Professional1

Who Should Choose GoHighLevel?

✅ Marketing agencies that manage multiple clients
✅ Businesses needing a CRM with automation
✅ Agencies looking to white-label & resell SaaS
✅ Companies using SMS marketing & AI chatbots

Who Should Choose Kartra?

✅ Solopreneurs, coaches, and course creators
✅ Businesses looking for an easy all-in-one platform
✅ Companies selling digital products & memberships
✅ Those who need built-in affiliate management

Frequently Asked Questions

Which platform is better for agencies?

GoHighLevel is the best agency choice because it includes CRM, pipeline management, and white-label SaaS reselling. Kartra is more suited for solopreneurs and course creators.

GoHighLevel supports SMS marketing and AI-based conversations, making it ideal for businesses that want omnichannel communication. Kartra only supports email marketing.

Yes, GoHighLevel is suitable for small businesses, especially those looking for robust CRM and automation tools. However, it may have a steeper learning curve compared to Kartra.

While GoHighLevel is powerful, it may be more than what solopreneurs need. Kartra, with its simpler interface and focus on sales funnels, is often a better fit for solo entrepreneurs.

Conclusion

Both GoHighLevel and Kartra are powerful marketing platforms, but the best choice depends on your business model.

  • If you’re an agency looking to manage clients, automate workflows, and white-label software, GoHighLevel is the winner.
  • If you’re a course creator, digital product seller, or solopreneur who needs funnels, email automation, and membership features, Kartra is the better option.

Final Thought:

🔹 GoHighLevel = Best for Agencies & CRM users
🔹 Kartra = Best for Solopreneurs & Course Creators

💡 Still unsure? Try their free trials and see which one fits your workflow best! 🚀

🚀CLAIM YOUR 14-DAY GHL FREE TRIAL
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