GoHighLevel vs Insightly : A Comprehensive CRM Showdown

GoHighLevel Vs Insightly : A Comprehensive CRM Showdown

Choosing the right CRM can make or break your business. Whether you’re a digital marketing agency, small business, or sales-driven organization, finding a platform that aligns with your workflow is crucial. In this head-to-head comparison, we’ll break down GoHighLevel vs Insightly, covering their features, ease of use, pricing, automation capabilities, and more.

By the end of this guide, you’ll have a clear understanding of which CRM best fits your needs.

Key Takeaways

  • GoHighLevel (GHL) is built for marketers and agencies with a strong focus on automation and client management.
  • Insightly caters to small and mid-sized businesses looking for a traditional CRM with project management capabilities.
  • GHL offers an all-in-one solution including funnels, email marketing, SMS, and automation.
  • Insightly integrates well with third-party tools but lacks built-in marketing automation.
  • Pricing varies significantly, with GHL offering white-label solutions and SaaS options.

What is GoHighLevel (GHL)?

A comprehensive, all-in-one marketing and sales automation platform designed for agencies, consultants, and businesses. It includes CRM, SMS/email marketing, funnels, automation, AI-powered chatbots, and white-label SaaS capabilities, making it a powerful tool for businesses looking to automate and scale their client management and marketing efforts​.

What is Insightly?

A customer relationship management (CRM) and project management tool built for small to medium-sized businesses. It helps teams manage contacts, track sales pipelines, automate workflows, and integrate with third-party applications like QuickBooks, Mailchimp, and Google Workspace. Unlike GHL, it lacks built-in marketing automation and focuses more on traditional CRM and project management functionalities.

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Overview of GoHighLevel and Insightly

FeatureGoHighLevel (GHL)Insightly
Best ForDigital agencies, marketers, coaches, and consultantsSmall to medium businesses, sales teams
AutomationAdvanced workflows, SMS/email automation, AIBasic automation with limited triggers
Sales PipelineCustomizable pipelines with automationStandard CRM pipeline management
Marketing ToolsFunnels, email, SMS, website builder, reputation managementEmail marketing, lead management
IntegrationsNative tools built-in, API accessThird-party integrations with Zapier, QuickBooks, etc.
CustomizationWhite-label CRM, SaaS modeCustom fields, reports, dashboards
PricingStarts at $97/monthStarts at $29/month

Features Breakdown

Automation & Marketing Capabilities

✅ GoHighLevel:

  • Built-in email marketing, SMS campaigns, funnels, AI conversation bots, and appointment booking.
  • Advanced workflow automation to trigger actions based on customer behavior.
  • White-label SaaS mode allowing agencies to resell GHL as their own CRM​.

❌ Insightly:

  • Offers basic automation but lacks SMS marketing or AI-driven workflows.
  • Requires third-party integrations (Zapier, Mailchimp, etc.) for marketing campaigns.

👉 Winner: GoHighLevel for its built-in marketing and automation tools.

Sales & Pipeline Management

Sales & Opportunity Pipelines | Amplify CRM

✅ GoHighLevel:

  • Custom sales pipelines with automation (e.g., move leads based on behavior).
  • Built-in call tracking, SMS follow-ups, and lead nurturing sequences​.

❌ Insightly:

  • Traditional CRM-style pipelines with drag-and-drop stages.
  • Includes contact management and lead scoring but lacks automation beyond simple triggers.

👉 Winner: GoHighLevel for dynamic, automated sales pipelines.

Ease of Use & User Experience

✅ GoHighLevel:

  • All-in-one platform means less jumping between tools.
  • Slight learning curve due to extensive automation features.

✅ Insightly:

  • Simple interface for CRM beginners.
  • More intuitive for basic CRM needs but lacks deep automation.

👉 Winner: Insightly for simplicity, but GoHighLevel if you need more features.

GoHighLevel vs Insightly Pricing Breakdown

PlanGoHighLevel (GHL)Insightly
Basic Plan$97/month (Single location CRM)$29/user/month (Basic CRM, no automation)
Mid-Tier Plan$297/month (Unlimited sub-accounts, SaaS mode)$49/user/month (Workflow automation & project management)
Premium Plan$497/month (Agency Pro: White-label, rebilling, AI, advanced automation)$99/user/month (Best for larger teams, advanced reporting & automation)
Free Trial✅ 14-day free trial✅ 14-day free trial
White-Labeling✅ Yes (Available in Agency Pro)❌ No
Marketing Automation✅ Yes (Built-in email, SMS, funnels, AI automation)❌ No (Requires third-party tools like Mailchimp)
Number of UsersUnlimited usersPer-user pricing

👉 Winner: GoHighLevel for better features at a lower cost per user, especially for agencies and marketing-driven businesses. Insightly is more affordable for small teams needing a traditional CRM.

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Who Should Use GoHighLevel vs Insightly?

Choose GoHighLevel If

✅ You run an agency, coaching business, or consulting firm.
✅ You want marketing automation, SMS, and AI conversation bots.
✅ You need an all-in-one CRM + marketing solution.
✅ You want SaaS mode to resell CRM services.

Choose Insightly If

✅ You need a simple CRM for managing contacts and projects.
✅ You prefer third-party integrations for marketing.
✅ You’re a small business with a traditional sales pipeline.

Frequently Asked Questions

✅ GoHighLevel has advanced workflow automation, including SMS follow-ups, AI conversation bots, and email marketing.
❌ Insightly offers basic automation but lacks built-in SMS marketing and requires third-party integrations.

No, Insightly does not have built-in SMS marketing. You’d need a third-party tool.

GoHighLevel is specifically built for agencies, offering automation, white-label options, and marketing tools.

✅ GoHighLevel allows agencies to resell the platform under their brand (SaaS Mode).
❌ Insightly does not offer white-labeling.

Conclusion

For businesses looking for automation, marketing tools, and scalability, GoHighLevel is the better choice. Insightly is a good option for traditional CRM users who need basic contact and project management.

🔹 Best for Agencies & Marketing: GoHighLevel
🔹 Best for Simple CRM Needs: Insightly

👉 Need a CRM that does it all? Try GoHighLevel today! 🚀

🚀CLAIM YOUR 14-DAY GHL FREE TRIAL
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