AI Employee Overview: Automate Smarter with HighLevel’s AI Suite

AI Employee Overview in HighLevel

Imagine hiring a smart digital assistant that never sleeps, answers calls, handles messages, writes content, manages reviews, and even automates workflows. That’s exactly what HighLevel AI Employee does — and it’s built right into your agency dashboard.

Whether you’re managing your own leads or helping clients scale, the AI Employee suite offers AI-powered tools that automate time-consuming work so you can focus on growth.

Quick Takeaways

  • AI Employee includes 6 tools: Voice AI, Conversation AI, Reviews AI, Content AI, Funnel AI, and Workflow AI.
  • You can offer AI to clients with a pay-per-use or a flat $97/month unlimited plan.
  • Agencies can rebill clients with custom pricing and track usage per sub-account.
  • Easily enable/disable access to each AI tool for individual client accounts.
  • Perfect for agencies offering SaaS, marketing automation, or customer support.

What Is the AI Employee in HighLevel

The AI Employee is a full set of artificial intelligence tools that act like a virtual team. It’s integrated directly into the HighLevel platform, meaning you and your clients can use AI to automate:

Phone calls (Voice AI)
Customer messages (Conversation AI)
Review responses (Reviews AI)
Content creation (Content AI)
Funnel suggestions (Funnel AI)
Workflow decision-making (Workflow AI Assistant)

Each tool is built to save time, reduce labor, and deliver faster service for your business and clients.

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What’s Included in the AI Employee Suite

Voice AI (AI Agents)

Handles phone conversations in real-time — books appointments, answers questions, and talks like a human.

  • Works great for inbound lead calls or after-hours.
  • Use for real estate, healthcare, service businesses, and more.

Conversation AI

A smart chatbot that works on SMS, Facebook, Google Chat, Instagram, and your website.

  • Modes: OFF, Suggestive (human reviews answers), and Auto-Pilot (responds automatically).
  • You can train it using FAQs or public links.

Reviews AI

A smart chatbot that works on SMS, Facebook, Google Chat, Instagram, and your website.

  • Modes: OFF, Suggestive (human reviews answers), and Auto-Pilot (responds automatically).
  • You can train it using FAQs or public links.

Content AI

Create blogs, emails, web headlines, social posts, and images — in seconds.

  • Great for marketing teams and small businesses.
  • Use inside blog builder, email builder, social planner, and funnel pages.

Funnel & Website AI

Smart funnel generator that offers suggestions to build or improve website pages.

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Workflow AI Assistant

Create blogs, emails, web headlines, social posts, and images — in seconds.

  • Great for marketing teams and small businesses.
  • Use inside blog builder, email builder, social planner, and funnel pages.

AI Employee Pricing Table

AI FeaturePay-Per-Use RateIncluded in Unlimited Plan ($97/month)
Voice AI (AI Agents)$0.13 per minute✅ Yes
Conversation AI$0.02 per message✅ Yes
Reviews AI$0.08 per review✅ Yes
Content AI$0.09 per 1,000 words / $0.06 per image✅ Yes
Funnel & Website AI$0.99 per funnel✅ Yes
Workflow AI Assistant$0.02 per request

✅ Yes

How to Enable AI Employee in Your Agency

You must be in Agency View to enable AI Employee.

Steps to Enable AI Employee:

  1. Click the agency switcher at the top left.
  2. Select “Switch to Agency View.”
  3. In the left sidebar, go to Settings > Company.
  4. Scroll to AI Employee and toggle it ON.

Now, the feature is active across your agency, and you can manage access per sub-account.

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Manage AI Employee Access by Sub-Account

To enable/disable access or set custom pricing:

Stay in Agency View.

  • Go to Settings > AI Employee.
  • You’ll see a list of sub-accounts.
  • Use toggles to enable or disable AI tools per account.
  • Optionally enable rebilling — set a multiplier like 2.5x (e.g., $2.50 billed per $1 used).

💡 Example: If your client uses $20 in AI, they’ll be billed $50 when rebilled at 2.5x.

Offer Unlimited Plan to Clients

ou can also offer the $97/month Unlimited Plan at your own custom price (e.g., $297/month).

Set Unlimited Plan Pricing:

  1. Go to Reselling tab in Agency View.

  2. Scroll to AI Employee Reselling.

  3. Enter your price in “Your Price” field (e.g., $297).

  4. Hit Save.

Now your client sees your pricing (not HighLevel’s) when they upgrade from usage-based to unlimited.

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Where Clients See the Plan Inside Their Sub-Account

Clients will see the Upgrade to AI Employee button in these places:

  • Reviews AI (under Reputation > Settings)
  • Conversation AI (under Settings)
  • Voice AI
  • Content AI

For example, in Reviews AI, the client clicks “Upgrade to AI Employee” and sees your custom $297/month offer (if you set it in Agency View).

Use Case Examples

  • Dental Office uses Voice AI to book patients after hours.

  • Marketing Agency uses Content AI to generate blogs and social posts weekly.

  • Auto Shop uses Reviews AI to respond to all Google reviews automatically.

  • Fitness Trainer uses Conversation AI on IG to book trial sessions.

Frequently Asked Questions

Q: What is the AI Employee in HighLevel?

A: It’s a group of AI tools that automate calls, chats, content, reviews, and workflows — available inside your HighLevel dashboard.

How much does it cost?

Either pay-per-use, or $97/month per sub-account for unlimited access.

How do I set a rebilling markup?

Inside Agency Settings > AI Employee, enable rebilling and choose a multiplier like 2.5x.

Can I resell AI Employee?

Yes. You can set your own price and bill clients through the Reselling tab.

Can I limit which clients see or use AI Employee?

Yes. You can toggle it ON or OFF for each sub-account.

Conclusion

HighLevel’s AI Employee is one of the most powerful upgrades you can make to your agency or sub-accounts. Whether you’re automating lead follow-up, review management, or content creation — AI saves time, reduces manual labor, and boosts productivity.

It’s easy to set up, flexible to manage, and gives you a major edge in reselling SaaS services.

🔗 View Full AI Employee Guide

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