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GHL vs Ontraport
GHL vs Ontraport: A Detailed Comparison to Help You Choose the Best CRM for Your Business Needs. GoHighLevel (GHL) and Ontraport are two powerful platforms designed to streamline customer relationship management, automate marketing, and boost sales. But which one is the better fit for your business?
In this article, we’ll compare GoHighLevel and Ontraport regarding features, pricing, automation, ease of use, and customer support. Whether you’re a marketing agency, entrepreneur, or small business owner, we’ll help you decide which platform best fits your needs.
Key Takeaways
- GoHighLevel (GHL) is an all-in-one CRM designed for agencies, with marketing automation, funnels, SMS, and white-label SaaS options.
- Ontraport is a CRM focused on small businesses, offering email marketing, automation, and in-depth analytics.
- Pricing: GHL is more affordable and includes more features in its lower-tier plans.
- Ease of Use: GHL has an intuitive interface, whereas Ontraport has a steeper learning curve.
- Support: GHL provides 24/7 chat support, while Ontraport offers limited live support.
Overview of GoHighLevel (GHL) and Ontraport
GoHighLevel is an all-in-one marketing, sales, and CRM platform designed primarily for marketing agencies and businesses that want to manage their clients’ campaigns in one place. It combines CRM, marketing automation, funnel building, and reputation management into a single platform. GHL is known for its white-labeling capabilities, making it a favorite among agencies.
Ontraport
Ontraport is a robust CRM and marketing automation platform tailored for small to medium-sized businesses (SMBs) and entrepreneurs. It focuses on automating sales and marketing processes, with features like email marketing, landing pages, and e-commerce functionality. Ontraport is ideal for businesses looking for a scalable solution to manage customer relationships and automate repetitive tasks.
1. GHL vs Ontraport: Feature Comparison
| Feature | GoHighLevel (GHL) | Ontraport |
|---|---|---|
| CRM & Contact Management | ✅ Advanced pipeline tracking & automation | ✅ Lead tracking, deep segmentation |
| Sales Funnels & Landing Pages | ✅ Built-in funnel & website builder | ❌ No dedicated funnel builder |
| Marketing Automation | ✅ Advanced workflows with SMS & email | ✅ Strong automation, but only in higher plans |
| Email & SMS Marketing | ✅ Email + SMS marketing in all plans | ✅ Email only (SMS requires an add-on) |
| Membership Sites | ✅ Built-in membership area | ✅ Available in higher-tier plans |
| White Label SaaS | ✅ Yes, resell as your own CRM | ❌ No white-label option |
| Reporting & Analytics | ✅ Custom dashboards & reports | ✅ Stronger analytics & reporting tools |
| Customer Support | ✅ 24/7 live chat | ❌ Limited live chat hours |
Winner: If you’re looking for a CRM with funnels, automation, and SMS marketing, GHL is the better choice. If you need detailed reporting & analytics, Ontraport has an edge.
2. Pricing Comparison: GHL vs Ontraport
| Plan | Price | Features |
|---|---|---|
| Starter Plan | $97/month | Single account, CRM, sales funnels, automation, email & SMS marketing |
| Unlimited Plan | $297/month | Unlimited sub-accounts, full automation, SaaS mode, white-label branding |
| SaaS Pro Plan | $497/month | Everything in Unlimited + AI features, premium automation, advanced reporting, and resell capabilities |
🔗 More Details on GHL Pricing: GoHighLevel Pricing Guide
Ontraport Pricing
| Plan | Price | Features |
|---|---|---|
| Basic Plan | $24/month | Email and text message automation, web forms and pages, and a scalable platform for growth |
| Plus Plan | $83/month | Advanced automation, lead scoring, payments, membership sites |
| Pro Plan | $124/month | Marketing analytics, deeper segmentation, and e-commerce features |
| Enterprise Plan | $249/month | Custom pricing, enterprise-grade automation, API access |
🔗 More Details on Ontraport Pricing: Ontraport Official Pricing
3. Ease of Use & Interface
- GoHighLevel: User-friendly with drag-and-drop builders, pre-built templates, and easy automation setup.
- Ontraport: More technical with a steeper learning curve, requiring training to maximize its features.
Winner: GHL is easier to use, especially for beginners and agencies.
4. Customer Support: Who Offers Better Assistance?
| Support Option | GHL | Ontraport |
|---|---|---|
| 24/7 Live Chat | ✅ Yes | ❌ No |
| Phone Support | ❌ No | ✅ Yes (limited hours) |
| Email Support | ✅ Yes | ✅ Yes |
Winner: GoHighLevel offers 24/7 chat support, making it more accessible.
5. Which CRM is Best for You?
Choose GoHighLevel if:
✅ You run a marketing agency and need an all-in-one CRM.
✅ You need funnels, automation, SMS, and email marketing in one place.
✅ You want affordable pricing with unlimited sub-accounts.
✅ You need 24/7 support.
✅ You’re looking for a white-label SaaS platform.
Choose Ontraport if:
✅ You need advanced email automation and deep analytics.
✅ You’re a small business focused on customer segmentation.
✅ You don’t need white-label options.
✅ You have a team experienced in CRM platforms.
Frequently Asked Questions
Is GoHighLevel better than Ontraport for automation?
Yes, GHL provides multi-channel automation (email + SMS), whereas Ontraport is stronger in email marketing automation.
Does GoHighLevel integrate with other tools?
Yes, GHL integrates with Stripe, Twilio, Mailgun, Zapier, and more.
Can I use GoHighLevel for small business CRM?
Yes! While GHL is great for agencies, small businesses can use its CRM, automation, and marketing tools effectively.
Does GoHighLevel support white-labeling?
Yes! GoHighLevel allows agencies to rebrand and resell the platform as their own SaaS product. Ontraport does not have a white-label option.
Conclusion
- GoHighLevel is the best choice for agencies, SaaS entrepreneurs, and those needing an all-in-one CRM with white-label capabilities.
- Ontraport is better for businesses that prioritize in-depth analytics and advanced email automation.
👉 For agencies and businesses looking to scale fast, GoHighLevel wins!
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