GoHighLevel $97 Pricing Plan

GoHighLevel $97 Starter Plan Explained with Full Breakdown

In today’s world, managing business growth often means juggling 6–10 different tools. GoHighLevel simplifies that by combining CRM, funnels, email/SMS, bookings, and AI automation into one platform.

At just $97/month, the Starter Plan delivers enterprise-level power without the tool glut—and keeps you focused on scaling your business with fewer distractions.

What You'll Learn in This Article

✅ What the GoHighLevel $97 plan includes

✅ Who it’s best for

✅ Exact cost and what you may need to add

✅ Step-by-step guide to getting started

✅ Limitations to be aware of

✅ FAQs for confident decision-making

What is GoHighLevel?

GoHighLevel is an all-in-one sales, marketing, and automation platform built for entrepreneurs, small businesses, coaches, and marketing agencies. Instead of juggling 6–10 tools, GoHighLevel combines CRM, funnels, automations, SMS, email, bookings, and even AI into one powerful system.

Whether you’re managing your own client flow or building a service-based funnel, GoHighLevel offers an entire business toolkit under one login—for just $97/month to start.

Why GoHighLevel Over Other Tools?

GoHighLevel replaces these common services—at a fraction of the combined cost:

Tool Type	Popular Platforms	Replaced By GoHighLevel
CRM	Pipedrive, Zoho, Salesforce	GoHighLevel CRM & Pipelines
Funnel Builder	ClickFunnels, Leadpages	GoHighLevel Funnels
Booking System	Calendly, Acuity	GHL Calendars
Email Marketing	Mailchimp, ActiveCampaign	GHL Email (via Mailgun/SMTP)
SMS Marketing	Podium, EZTexting	GHL + LC Phone or Twilio
Automation Builder	Zapier, Integromat	GHL Workflows
Chatbot	Tidio, ManyChat	GHL AI Conversation (Basic access)

💸 Instead of paying $400–$800/month for all of the above, you can start with GoHighLevel at $97/month.

What You Get in the $97 Plan

The GoHighLevel Starter Plan is the entry-level pricing tier. But don’t let that fool you—it’s packed with powerful features that most businesses pay hundreds for when using multiple tools.

Key Features Table

Feature Category	Included	Details
CRM & Pipeline Management	✅ Yes	Visual deal pipelines, lead tracking, tasks & follow-ups
Funnel & Website Builder	✅ Yes	Unlimited pages, templates, custom domains
Email Marketing Automation	✅ Yes	Sequence-based campaigns (Mailgun/SMTP required)
SMS Marketing	✅ Yes	Two-way LC Phone/Twilio messaging
Booking Calendars	✅ Yes	Automated scheduling with reminders & Zapier/Google sync
Workflows & Automation	✅ Yes	Lead triggers, tagging, and multi-step sequences
Forms & Surveys	✅ Yes	Drag-and-drop forms for qualifying leads
Unlimited Users & Contacts	✅ Yes	No limits on users or stored leads
Sub-Account	🚫 3 Only	Manage one business/location per account
AI Conversation Chatbot	✅ Basic	Suggestive AI chat on web widget, email, SMS
AI Voice Agent (Beta)	🚫 No	Intelligent voice assistants only available on SaaS Pro

All-in-one CRM. No tech headaches. Just $97/month.

Build funnels, send texts, schedule appointments, and close more deals—without juggling tools.

🚀 Get Started with GoHighLevel

Pricing Breakdown

Service	Price	Required	Purpose
Starter Plan	$97/month	✅ Yes	All platform capabilities
LC Phone / Twilio SMS	$0.0079 per segment	✅ Yes	SMS-based outreach & automation
LC Phone / Twilio Voice	$0.0180/min outbound; $0.0085–$0.0220/min inbound	✅ Yes	Call tracking & workflows
Phone Number Rental	$1.15 local / $2.15 toll-free	✅ Yes	Unique tracking numbers for campaigns
Caller ID Lookup	$0.01 per lookup	Optional	Identification + spam detection
Email Sending (Mailgun/SMTP)	$0.675 per 1,000 emails	✅ Yes	Email campaigns & sequences
Email Verification	$2.50 per 1,000 emails	Optional	Tacboost send rates and engagement
Domain for Funnels	Free (BYO)	Optional	Branded URLs for marketing
State Tax / Payment Fees	Stripe fees / applicable state tax	As applicable	For paid funnels & transactions

💡 Tip: All SMS, email, and calls can be funded in your Wallet and rebilled on higher plans.

What You Can Build with the Starter Plan

With GoHighLevel Starter, you can build out:

✅ Automated lead generation & booking funnel
✅ Nurture flows via SMS/email
✅ Booking and consultation systems
✅ AI-powered webchat (limited)
✅ Review and feedback campaigns
✅ Single-location business workflows
✅ Smart pipeline follow-ups for sales

Who Is the $97 Plan Best For

This plan is ideal for:

👤 Solopreneurs and Coaches
Manage your own marketing, bookings, and leads in one place.
🏢 Freelancers & Consultants
Handle one client or use it as your personal CRM.
🏡 Real Estate Agents
Build lead funnels, send SMS follow-ups, and automate showings.
💡 Local Businesses
Capture leads, book appointments, and stay top-of-mind.

If you’re running one location, this plan offers huge value.

What’s Missing in the $97 Plan

Missing Feature	Why It Matters
SaaS Mode & Rebilling Tools	Cannot resell the platform or add profit margins
Multiple Sub-Accounts	Only supports one business or client per account
White-Label Mobile Experience	App is GHL-branded; Pro plan removes branding
AI Voice Call Agents	Fully automated voice bots require $497 plan
Custom Objects & Reporting	Advanced CRM features reserved for higher tiers
API & Integrations	Only available on Unlimited or Pro plans

What About AI Conversation and Voice AI?

Feature	$97 Plan	$497 Plan ✅
Conversation AI	Included	Included + Rebill & White-Label
Voice AI	Included	Included + Rebill & White-Label
White-Label AI	❌	✅
AI Rebilling to Clients	❌	✅
SaaS Configurator (AI Pricing)	❌	✅

Want to offer automated call agents that handle bookings, leads, and missed calls?

Upgrade to SaaS Pro →

Getting Started Step-by-Step

Let’s walk through what it looks like to get set up with the $97 plan.

Starter Plan Setup Guide

Step	What to Do
Step 1	Sign up for the Starter Plan via the GoHighLevel website
Step 2	Connect Twilio or LC Phone for text & call capability
Step 3	Connect Mailgun or SMTP to send emails
Step 4	Build your first funnel or website with the drag-and-drop editor
Step 5	Create a workflow to automate lead follow-ups
Step 6	Set up calendar booking for meetings or sales calls

You can literally launch a complete CRM and marketing funnel in a single afternoon.

Frequently Asked Questions

Is the $97 GoHighLevel Pricing Plan suitable for agencies?

The $97 plan is designed for small businesses and individual entrepreneurs. Agencies may benefit more from the $297 or $497 plans.

Can I add sub-accounts in the $97 plan?

No, sub-accounts are only available in higher-tier plans.

Does the $97 plan include white-label features?

No, white-label features are exclusive to the $497 plan.

How much does GoHighLevel cost?

GoHighLevel plans start at $97/month, with additional options for agencies and advanced users.

Are there templates available for webinars?

Yes, GoHighLevel offers templates for webinar landing pages, email campaigns, and automations.

Conclusion

The $97 Starter Plan gives you:

CRM + Automations: Fully-featured pipelines and campaign tools
All-In-One Platform: Email, SMS, Funnels, Forms, Booking—no integrations needed
Basic AI Chat, with upgrade path: See where it fits before scaling
No Tool Overwhelm: Just your first scalable tech stack, ready to grow

< 🚀CLAIM YOUR 14-DAY GHL FREE TRIAL >

Share on: