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Comparing GoHighLevel and Salesflare in 2025

When it comes to choosing the perfect CRM for your business, two names often pop up: GoHighLevel and Salesflare. While both platforms offer powerful tools for automation, customer tracking, and engagement, they cater to different audiences and offer distinct advantages. In this guide, we break down both platforms in terms of features, pricing, integrations, and who they’re best for.
Key Takeaways
- GoHighLevel is tailored for marketing agencies and SaaS resellers.
- Salesflare is ideal for B2B sales teams looking for simplicity and automation.
- GoHighLevel offers white-labeling and rebilling features—Salesflare does not.
- Salesflare excels in email and pipeline automation for smaller sales teams.
- Pricing for GoHighLevel starts at $97/mo, while Salesflare starts at $29/mo.
Overview of GoHighLevel
GoHighLevel is an all-in-one sales and marketing platform designed primarily for agencies, consultants, and businesses looking to scale. With tools that replace multiple apps—email marketing, funnels, call tracking, CRM, and automation—it’s the Swiss army knife for marketing pros.

GoHighLevel Highlights
- Full white-label SaaS capabilities
- Workflow automations, conversation AI, email/SMS campaigns
- Built-in phone and email systems (LC Phone & LC Email)
- SaaS Mode for reselling CRM under your brand
- Opportunities and Pipelines to manage leads through customized stages
- 24/7 agency-level support with Zoom, chat, and phone options
Overview of Salesflare
Salesflare is a simple yet intelligent CRM built for B2B sales teams. It automatically pulls in customer data, tracks interactions, and helps salespeople focus on closing deals rather than inputting data.

Salesflare Highlights
Visual pipeline and email sequence automation
Automatically tracks emails, meetings, and calls
Deep Gmail and Outlook integration
- Easy to use with minimal setup
Feature-by-Feature Comparison
| Feature | GoHighLevel | Salesflare |
|---|---|---|
| CRM Core | ✓ Lead + Contact + Pipeline Management | ✓ Simple CRM & sales pipeline |
| Marketing Automation | ✓ Emails, SMS, workflows | ✗ None (email sequences only) |
| AI Features | ✓ Conversation AI, Workflow AI | ✗ Limited or none |
| Sales Automation | ✓ Pipeline stages, tasks, lead scoring | ✓ Email, meeting tracking |
| White-Labeling | ✓ Full SaaS Mode | ✗ No white-label features |
| Pricing Flexibility | ✓ Wallet-based, usage pricing | ✗ Fixed per-user pricing |
| Support | ✓ 24/7 Chat, Zoom, Phone | ✗ Email support mainly |
Pricing Comparison
GoHighLevel Pricing
| Plan Name | Price | Key Features |
|---|---|---|
| Starter | $97/mo | Basic CRM, email/SMS marketing |
| Unlimited | $297/mo | Unlimited sub-accounts, rebilling without markup |
| Agency Pro | $497/mo | SaaS Mode, markup rebilling, full white-label features |
GoHighLevel also supports feature-based billing using an agency wallet for services like LC Email ($0.675 per 1,000 emails) and AI ($0.02 per conversation message or $49/mo unlimited).
Salesflare Pricing
| Plan Name | Price | Key Features |
|---|---|---|
| Growth | $29/mo | Email tracking, workflows, up to 5,000 contacts |
| Pro | $49/mo | Advanced automation, integrations, user permissions |
| Enterprise | $99/mo | Custom features, account manager, SSO |
Salesflare focuses heavily on sales automation and is ideal for startups or small B2B sales teams who don’t need marketing tools.
Who Should Use GoHighLevel?
Marketing agencies needing all-in-one automation
SaaS businesses wanting to white-label and resell CRM
Consultants offering client-specific funnels and workflows
Coaches running multi-channel nurture campaigns
Who Should Use Salesflare?
B2B sales teams looking for simplicity
Startups with minimal setup needs
Salespeople who want email tracking and pipeline visibility
- SMBs who already use Gmail or Outlook as their communication base
Frequently Asked Questions
GoHighLevel is an all-in-one sales and marketing platform designed primarily for agencies, consultants, and businesses looking to scale.
It depends. If you’re a marketing agency or SaaS entrepreneur, GoHighLevel is the better choice due to its white-label and automation tools. Salesflare is better for simple B2B sales needs.
Yes, but its full potential shines when used for reselling, automation, and scaling.
Salesflare is cheaper per user, but GoHighLevel may offer more ROI due to its broad feature set—especially with bulk use.
Salesflare is a simple yet intelligent CRM built for B2B sales teams. It automatically pulls in customer data, tracks interactions, and helps salespeople focus on closing deals rather than inputting data.
Conclusion
Choosing between GoHighLevel and Salesflare really comes down to your business model. If you’re running or building a marketing agency, GoHighLevel is unmatched. If you’re a small B2B sales team that values simplicity and automation, Salesflare is an excellent, affordable solution.
Still not sure which to pick? Take advantage of free trials from both and see which feels like the better fit for your business goals.
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