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GoHighLevel SaaS vs Affiliate: Which One Pays More & Is Better for You?
If you’re looking to make money with GoHighLevel, you have two main options:
- SaaS Mode—White-label GoHighLevel and sell it as your software.
- Affiliate Marketing—earn commissions by referring others to GoHighLevel.
Both models have their pros and cons, and the best choice depends on your skills, goals, and income expectations. Let’s dive deeper into each one so you can decide which one is right for you.
Key Takeaways
- ✅ GoHighLevel SaaS is best for entrepreneurs who want to create recurring revenue with their own white-labeled software.
- ✅ Affiliate marketing is great for content creators who want to earn 40% commissions without managing clients.
- ✅ SaaS mode has higher earning potential, but affiliate marketing is easier to start.
- ✅ The best strategy? Use both models together!
What is GoHighLevel SaaS Mode?
SaaS (Software as a Service) Mode allows you to white-label GoHighLevel and sell it as your own CRM platform. You can create subscription plans for clients and generate recurring revenue every month.
How It Works:
✅ You purchase the $497/month Agency Pro plan.
✅ You set up your own branded CRM (your logo, domain, etc.).
✅ You sell subscriptions to businesses like dentists, real estate agents, and marketers.
✅ You keep 100% of the profits (minus phone/email costs if rebilling).
✅ You can rebill clients for text messaging, emails, and AI features.
Pros of SaaS Mode
✔ Unlimited Revenue Potential – You decide the pricing and keep 100% of earnings.
✔ Recurring Monthly Income – Clients pay every month, creating stable cash flow.
✔ White-Label Branding – Market it as your own software.
✔ Upsell Other Services – Offer coaching, automation, or marketing services.
✔ Rebilling Features – Charge extra for SMS, emails, AI, and other add-ons.
Cons of SaaS Mode
❌ Requires Customer Support – You must help clients set up and use the software (or outsource it).
❌ Higher Initial Investment – You need the $497/month plan and some marketing budget.
❌ Tech & Marketing Knowledge Needed – You’ll need to know sales funnels, automations, and CRM setup.
Who is SaaS Mode Best For?
✅ Agencies & marketers who want to sell a custom-branded CRM.
✅ Business owners looking to create recurring revenue streams.
✅ Entrepreneurs willing to provide customer support or outsource it.
What is GoHighLevel Affiliate Marketing?
With GoHighLevel’s affiliate program, you refer people to GoHighLevel using your unique affiliate link, and you earn 40% recurring commissions for as long as they stay subscribed.
How It Works:
✅ You sign up for the GoHighLevel affiliate program.
✅ You promote your referral link through social media, YouTube, blogs, ads, etc.
✅ When someone signs up using your link, you earn 40% recurring commissions.
✅ You don’t need to provide customer support – GoHighLevel handles it.
Pros of Affiliate Marketing
✔ Low Effort, Passive Income – No product to build, no customers to manage.
✔ No Upfront Investment – No need to buy a GoHighLevel plan (optional, but recommended).
✔ High Commission Rate – Earn 40% on $97, $297, or $497 plans.
✔ No Support Required – GoHighLevel handles customer service.
Cons of Affiliate Marketing
❌ Lower Earnings Per Customer – You get 40% instead of 100% like in SaaS mode.
❌ Requires Traffic & Marketing Skills – You need to drive leads (via content, ads, etc.).
❌ Dependence on GoHighLevel – If they change their pricing or program, your income could be affected.
Who is Affiliate Marketing Best For?
✅ Bloggers, YouTubers, and influencers who can generate traffic.
✅ People who don’t want to manage software, sales, or customer support.
✅ Those looking for passive income without upfront costs.
Feature Comparison Table
| Feature | GoHighLevel | Traditional Affiliate Platforms |
|---|---|---|
| Affiliate dashboard | ✅ Branded dashboard for affiliates | ✅ Customizable in most platforms |
| Commission tracking | ✅ Recurring and one-time options | ✅ More detailed tracking and analytics |
| Funnel integration | ✅ Direct integration with campaigns | ❌ Needs manual link placement |
| Email/SMS follow-up automation | ✅ Built-in workflow automation | ❌ Requires integration |
| Payout management | ✅ Manual tracking | ✅ Automated (some platforms offer auto-pay) |
| Tiered commissions | ✅ Multi-tier supported | ✅ Advanced tier options |
| White labeling | ✅ Yes for agencies | ❌ Rarely supported |
| Marketing asset hosting | ❌ Not included | ✅ Often included |
| Cost | ✅ Included with SaaS Mode | 💲 Often $50–$200/month extra |
GoHighLevel SaaS vs Affiliate: How Much Can You Earn?
| Plan Sold | Affiliate 40% Commission | SaaS Mode (Your Pricing) |
|---|---|---|
| $97 Plan | $38.80/month | You charge $97-$497 and keep 100% |
| $297 Plan | $118.80/month | You charge $297-$997 and keep 100% |
| $497 Plan | $198.80/month | You charge $497+ and keep 100% |
💡 SaaS Mode can be much more profitable per customer because you set your own pricing. Affiliate marketing is easier but pays less per signup.
GoHighLevel SaaS vs. Affiliate: Availability in Plans
Both SaaS Mode and Affiliate Marketing are available on different GoHighLevel plans. Here’s where you can access them:
| Feature | Available On | Required Plan |
|---|---|---|
| GoHighLevel SaaS Mode | ✅ Yes | $497/month (Agency Pro) |
| Affiliate Marketing | ✅ Yes | Available to anyone (No plan required) |
Which One Should You Choose?
- Want to build a business and scale long-term? → Choose SaaS Mode
- Want passive income without customer management? → Choose Affiliate Marketing
- Want to maximize your earnings? → Do Both!
Many successful GoHighLevel entrepreneurs combine SaaS and Affiliate marketing. They run a SaaS business while referring people who want to start their own.
Frequently Asked Questions
Yes! Many top affiliates also run SaaS businesses because it helps them understand the platform better and attract more referrals.
Yes. The $497/month Agency Pro plan gives you unlimited sub-accounts, automatic sign-ups, and SaaS billing.
- Affiliate marketing can generate commissions in weeks if you have traffic.
- SaaS Mode takes a few months to grow but can be more profitable long-term.
- Affiliate earnings stop when a user cancels.
- SaaS earnings stop when a client cancels unless you have a contract or annual plan.
SaaS (Software as a Service) Mode allows you to white-label GoHighLevel and sell it as your own CRM platform. You can create subscription plans for clients and generate recurring revenue every month.
Conclusion
🚀 If you want long-term business growth & higher earnings, Go SaaS Mode.
💰 If you prefer passive income with no client management, Affiliate Marketing is better.
🎯 The best strategy? Combine both for maximum income!
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