GoHighLevel vs Freshsales: Features, Pricing, and Pros & Cons

Choosing the right CRM (Customer Relationship Management) software can be overwhelming, especially when two strong contenders like GoHighLevel vs Freshsales offer a range of powerful features.

Both platforms excel in different areas: GoHighLevel is an all-in-one marketing and automation powerhouse, while Freshsales shines as a user-friendly CRM with AI-driven sales tools. But which one is the best fit for your business?

This article provides a side-by-side comparison of GoHighLevel vs Freshsales, covering features, pricing, integrations, ease of use, and ideal use cases to help you make an informed decision.vs

Key Takeaways

GoHighLevel is ideal for agencies and marketing teams, offering robust automation, funnels, and client management tools.
Freshsales is best for sales-focused businesses, providing AI-powered insights and built-in lead scoring.
Pricing: GoHighLevel uses a flat-rate pricing model, while Freshsales charges per user.
Ease of Use: Freshsales has a simpler, sales-focused interface, while GoHighLevel provides more advanced marketing automation tools.
Best Choice: If you need a CRM for sales pipeline management, go with Freshsales. If you want a full marketing and client automation suite, choose GoHighLevel.

What is GoHighLevel?

GoHighLevel is an all-in-one marketing, sales, and automation platform designed for agencies, marketers, and small businesses. It combines CRM, email marketing, SMS automation, funnels, appointment scheduling, and reputation management into a single platform.

🔹 Best For: Marketing agencies, consultants, and businesses needing automation.
🔹 Key Features:

Funnels & landing pages
SMS & email marketing automation
White-label CRM for agencies
Appointment scheduling & reputation management
Unlimited users with flat-rate pricing

💰 Pricing: Starts at $97/month (flat rate)

What is Freshsales?

Freshsales is a CRM platform developed by Freshworks, focused on sales automation, lead management, and AI-driven insights. It helps businesses streamline their sales pipeline, automate follow-ups, and improve customer interactions.

🔹 Best For: Sales teams, B2B businesses, and SaaS companies.
🔹 Key Features:

AI-powered lead scoring & sales insights
Email, phone, and chat integration
Sales pipeline management
Workflow automation
Custom reports & forecasting

💰 Pricing: Starts at $15/user/month (billed annually)

GoHighLevel vs Freshsales: Feature Comparison

Feature	GoHighLevel	Freshsales
Best For	Agencies, marketers, and consultants	Sales teams, B2B businesses, and SaaS companies
Ease of Use	Moderate (feature-rich, requires setup)	User-friendly and intuitive
Automation	Strong marketing & sales automation	AI-driven sales automation & lead scoring
Customization	High	Moderate
Integrations	Native marketing integrations & white-labeling	Integrates with multiple third-party tools
Pricing	Flat rate pricing ($97-$497/month)	Per user pricing (Free – $69/user/month)
Support	24/7 live chat, email & phone support	Chat, email, and phone support with premium tiers

GoHighLevel vs Freshsales: Detailed Breakdown

1. Ease of Use

GoHighLevel: Built for agencies and marketers, offering funnels, workflows, and automation. While powerful, it has a learning curve.
Freshsales: Designed for sales teams, featuring a clean interface and AI-powered insights. Easier for beginners.

✅ Winner: Freshsales (for ease of use).

2. Automation and Workflows

- - GoHighLevel: Specializes in email, SMS, funnels, and appointment automation, making it perfect for marketing agencies.
  - Freshsales: Offers AI-powered lead scoring and automated follow-ups, ideal for sales-driven companies.
🔄 Winner: Tie (GoHighLevel for marketing automation, Freshsales for sales automation).

3. Customization and Integrations

- - - GoHighLevel: Provides white-labeling and extensive customization for agencies.
    - Freshsales: Integrates with third-party tools like Slack, Google Workspace, and Mailchimp.
  🎯 Winner: GoHighLevel (for deep customization options).

4. Customer Support

- - - GoHighLevel: Offers 24/7 live chat, phone, and email support.
    - Freshsales: Provides chat, email, and phone support, with premium support on higher-tier plans.
  🤝 Winner: GoHighLevel (for better support options).

Pricing Comparison

Here’s GoHighLevel’s pricing

Plan	Price	Key Features

Starter

$97

1 business account, CRM, automation,
SMS & email marketing

Freelancer

$297

Everything in Starter + white-labeling,
memberships, API access

Agency Pro

$497

Everything in Freelancer + SaaS mode,
client rebilling, advanced CRM

Here’s the Freshsales pricing (billed annually per user/month):

Plan	Price (Annual Billing)	Key Features
Free	$0	Basic CRM, chat, email, phone, mobile app
Growth	$15	Sales pipelines, AI scoring, integrations
Pro	$39	Multiple pipelines, AI insights, advanced reporting
Enterprise	$69	AI forecasting, audit logs, dedicated manager

Who Should Use GoHighLevel?

✅ Best for:

Digital marketing agencies
Small businesses needing automation
Coaches and consultants
Local service providers

🚀 Why Choose GoHighLevel?

All-in-one marketing and automation suite
Flat-rate pricing (unlimited users)
White-label options for agencies

Who Should Use Freshsales?

✅ Best for:

Sales teams and B2B companies
SaaS businesses
Companies needing AI-driven sales insights

🏢 Why Choose Freshsales?

AI-powered lead scoring & automation
User-friendly interface
Affordable per-user pricing for small teams

Frequently Asked Questions

Is GoHighLevel better than Freshsales?

It depends! GoHighLevel is better for marketing agencies, while Freshsales is better for sales teams and AI-powered insights.

Can GoHighLevel replace Freshsales?

Yes, but only if you need marketing automation alongside CRM features. If your focus is purely sales-driven, Freshsales may be a better fit.

Which CRM is more affordable?

GoHighLevel is more cost-effective for businesses with multiple users (flat-rate pricing).
Freshsales is cheaper for small teams (pay-per-user model).

Does GoHighLevel integrate with third-party tools?

Yes, GoHighLevel integrates with Zapier, Stripe, Twilio, and more, but Freshsales has native integrations with Google Workspace, Slack, and Trello.

Conclusion

GoHighLevel vs Freshsales: Which Should You Choose?

If you need sales-focused AI tools, Freshsales is the better choice.
If you want a full marketing and automation suite, GoHighLevel is your best bet.