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HighLevel Voice AI Pricing & Wallet Billing
Your Ultimate Guide to Transparent Billing & Wallet Management
HighLevel Voice AI is one of the platform’s most exciting features—offering 24/7 voice-powered automation for lead generation, customer support, appointment booking, and more. But for many new users, a common question comes up fast:
💭 “How much does HighLevel Voice AI actually cost, and how does the billing work?”
In this detailed guide, you’ll learn exactly how Voice AI is priced, how to manage it through HighLevel’s wallet billing system, how to avoid surprises, and even how to rebill Voice AI costs to your clients if you’re an agency in SaaS mode.
Whether you’re a solo user or running a full agency, understanding this pricing model is key to getting the most out of your investment.
Quick Takeaways
- 💵 Voice AI costs $0.13 per minute for usage-based billing.
- 📦 An unlimited plan is available for $97/month per sub-account.
- 💳 Wallet billing deducts service costs from a prepaid balance.
- 🧾 No hidden fees—transparent per-minute usage tracking.
- 🚀 SaaS agencies can rebill Voice AI to clients and earn margins.
- 🔄 Auto-recharge prevents service interruption by refilling your wallet automatically.
What is Voice AI in HighLevel
Voice AI is part of HighLevel’s AI Employee suite. It works like a virtual voice assistant that can:
- Answer incoming phone calls.
- Call leads instantly after form submission.
- Collect caller information.
- Qualify leads or clients.
- Route calls to the appropriate department or team.
- Schedule appointments using your connected calendars.
It’s fully programmable using prompts and intents and even connected to workflows, so you can automate entire conversations.
Imagine having a smart, consistent phone agent working 24/7, never taking a break—and at a fraction of the cost of a human employee.
Voice AI Pricing Breakdown
1. Usage-Based Pricing
This is the default pricing model. You’re billed per minute of use.
| Service | Rate |
|---|---|
| Voice AI Calls | $0.13 per minute |
- This includes both inbound and outbound voice minutes.
- Charged only when the Voice AI is actively on a call.
- No minimums or setup fees—pay only for what you use.
💡 If your Voice AI handles 200 minutes this month, your cost is:
200 minutes × $0.13 = $26.00
2. Unlimited Voice AI Plan
Perfect for high-usage sub-accounts.
| Plan | Monthly Rate |
|---|---|
| Unlimited Voice AI | $97 per sub-account |
- Unlimited call minutes for that sub-account.
- Predictable monthly cost.
- Can be turned on/off at the sub-account level.
This option makes sense if your Voice AI is handling 400+ minutes/month, which would otherwise cost over $52 in the usage model.
Wallet Billing System Explained
Instead of billing your credit card per usage event, HighLevel uses a wallet system that functions like a prepaid balance for AI tools, phone usage, and more.
Here’s how it works:
🔧 How to Set Up Wallet Billing
- Go to Agency View in your HighLevel dashboard.
- Navigate to Billing > Wallet.
- Click Add Funds to deposit money (e.g., $20, $50, $100).
- Enable Auto Recharge to refill the wallet automatically when it dips below a set amount.
⚙️ Why Use Wallet Billing?
Prevents unexpected service interruptions
Ensures continuity for AI, SMS, phone calls, and more
Allows you to manage multiple client accounts without billing each separately
Required for using usage-based tools like Voice AI
🧠 Tip: Set your wallet to auto-recharge at $10 with a $50 refill. That way, your services never pause, even during high-volume days.
SaaS Mode Agencies Can Rebill Voice AI
If you’re on HighLevel’s $497/month SaaS plan, you can rebill AI usage (including Voice AI) to your clients.
Here’s How Rebilling Works:
- Enable SaaS Mode from Agency Settings.
- Use the SaaS Configurator to set Voice AI usage pricing for each sub-account.
- HighLevel automatically tracks usage per client.
- Your clients are billed through Stripe—you keep the markup.
| Your Cost | Your Client Pays | Your Profit |
|---|---|---|
| $0.13 / minute | $0.20 / minute | $0.07 / minute |
📈 Over time, this adds up. If one client uses 500 minutes/month, you’d earn $35 in profit—passively.
Real-Life Use Case Scenarios
1. Lead Follow-Up Automation
Voice AI instantly calls new leads after they fill out a form. It can qualify them with a few questions and book an appointment on your connected calendar.
Cost: $0.13/min × 2-minute call = $0.26 per lead follow-up
Alternative: $97/month for unlimited calls
2. Appointment Reminder Calls
Voice AI calls clients 24 hours before their appointment to confirm.
You can set this up in a workflow:
“Hi [Name], just a quick reminder about your appointment tomorrow at 2 PM. Press 1 to confirm or 2 to reschedule.”
3. Inbound Customer Support
Voice AI can pick up incoming calls, offer menu options, or route to a human based on intent.
It’s like a smarter IVR (interactive voice response) system—without building complex flows.
How to Enable Voice AI in Your Account
Step-by-Step Setup
- Go to your sub-account settings.
- Navigate to AI Settings.
- Enable Voice AI
- Train the bot using:
- Public URLs (like your help site or blog)
- FAQ question-answer pairs
5. Add prompts and assign intent (e.g., support, booking).
6. Connect calendars and workflows as needed.
Want to test first? Use the Bot Trial tab to run simulations before going live.
Frequently Asked Questions
Is Voice AI included in any HighLevel plan for free?
No. Voice AI is always billed per minute or via the $97/month unlimited plan.
Can I rebill Voice AI on the Starter Plan?
No. Rebilling is only available on the $497 SaaS Pro plan.
What happens if my wallet runs out of funds?
Voice AI and other services will pause. Use auto-recharge to prevent downtime.
Is there a free trial for Voice AI?
There is no free trial for Voice AI, but the Conversation AI feature includes trial capabilities.
Can I set different Voice AI prices for different clients?
Yes. SaaS Configurator allows custom pricing per sub-account.
Are usage reports available?
Yes. You can view Voice AI usage by client in the Billing > Usage section of your agency dashboard.
Final Thoughts
HighLevel Voice AI isn’t just another automation tool—it’s a fully capable voice assistant that can replace dozens of hours of human phone work each week.
Its pricing is refreshingly transparent:
- $0.13 per minute for usage
- Or $97/month for unlimited access
Add in wallet billing, rebilling capabilities, and the power of 24/7 AI handling calls? You’ve got a serious business-building tool on your hands.
Whether you’re running a small business, a coaching brand, or a growing agency, Voice AI gives you the freedom to scale communication without scaling your team.
Start Rebilling Voice AI Today
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