🚀 Workflow AI Builder Now Live Across All Sub-Accounts in GoHighLevel

Discover how to use GoHighLevel’s Workflow AI Builder across sub-accounts for smarter automation.

AI just got a lot more powerful inside GoHighLevel. With the latest update, the Workflow AI Builder is now available across all sub-accounts — giving businesses, marketers, and agencies access to smarter, more personalized, and fully automated workflows powered by ChatGPT.

If you’ve ever wanted to build intelligent automations that feel human, respond dynamically, and adapt in real-time—this is your golden ticket.

🔍 Key Takeaways

✅ Workflow AI is now accessible in every sub-account (not just agency-level)

🤖 Integrates directly with ChatGPT for intelligent decision-making

🔁 Supports conditional logic, branching, and context-based automation

🧠 Great for scaling support, sales, and operational workflows

💰 Available for use with AI usage-based pricing or the unlimited AI Employee plan

🎯 What is Workflow AI in GoHighLevel?

Workflow AI is an automation action inside GoHighLevel’s powerful workflow builder that allows you to:

  • ✨ Generate AI responses using ChatGPT inside a workflow
  • 🔀 Make decisions based on AI output (e.g., route contacts to different branches)
  • 🧠 Customize follow-ups, emails, responses, and tasks—dynamically.
  • 🔁 Replace static flows with conversational logic that evolves based on context

Unlike typical automations that follow a rigid “if this, then that” format, Workflow AI lets you use natural language prompts to control what happens next — and now you can do that in any sub-account.

📌 Why This Update Matters

Before this update, Workflow AI was limited in accessibility and often required toggling between agency and sub-accounts.

Now that it’s live in all sub-accounts:

✅ Every client or brand under your agency umbrella can leverage AI
✅ Teams can create smarter onboarding, follow-ups, and lead nurturing flows
✅ Agencies can re-bill AI usage to generate recurring revenue
✅ There’s no need for custom integrations or jumping between tools

This makes GoHighLevel an even stronger all-in-one platform for marketing, operations, and client success.

💡 Top Use Cases for Workflow AI

Here’s how businesses are already using Workflow AI across their sub-accounts:

📨 AI-Powered Email Generation

Automatically write personalized follow-up emails based on form submissions, appointment bookings, or sales calls.

Prompt Example:

“Write a friendly follow-up email to {{contact.name}} thanking them for booking a {{appointment.service_name}} on {{appointment.start_time}}. Mention the benefits of this service and include next steps.”

🤖 Smart Qualification

Ask a lead for more details, and based on their response, score or route them accordingly.

Prompt Example:

“Read the following user message: ‘{{last.message}}’. Determine if the user is interested in booking an appointment. Return YES or NO.”

📞 Lead Response Routing

Use AI to interpret responses like “I’m not ready” or “Call me back later” and move them to the right nurturing sequence.

📝 Summarize CRM Notes

Summarize long notes or call transcripts and add them to the CRM record.

Prompt Example:

“Summarize the following notes in 2-3 sentences: ‘{{notes}}’. Focus on what the lead is interested in and any objections they raised.”

💬 SMS Conversations at Scale

Build conditional SMS flows where AI understands the response and decides what message to send next.

🔧 Step-by-Step: How to Use Workflow AI in Sub-Accounts

Let’s walk through exactly how to use this new feature:

Step 1: Open the Workflow Builder

Go to Automation → Workflows → + Create Workflow (or open an existing one)

Step 2: Set a Trigger

Examples:

  • Form Submission
  • Appointment Booked
  • Tag Added
  • Contact Replied

Step 3: Add an AI Action

Click the “+” to add a new action
Choose: AI Prompt

Step 4: Write Your Prompt

Use clear, specific instructions. Examples:

  • “Summarize the following conversation.”
  • “Write a text message reminding {{contact.first_name}} about their appointment on {{appointment.start_time}}.”

Include merge fields to personalize.

Step 5: Add If/Else Branching

After the AI prompt, use “If/Else” to route contacts based on keywords in the AI’s output (e.g., “interested,” “cancel,” “book”).

Step 6: Test and Publish

Test using internal contact records
Once ready, click Publish and set your workflow live!

⚙️ AI Builder Rollout and Sub-Account Control

GoHighLevel has introduced a seamless way to activate and manage Workflow AI Builder across all your sub-accounts. Here’s how it works:

🚀 Automatic Rollout

Enabling AI Builder at the agency level now automatically activates it across all sub-accounts instantly.
There’s no need to manually enable it in each location—once it’s turned on at the agency level, it becomes available platform-wide.

🛠️ Granular Control

Want more control? No problem.

You can disable AI Builder for specific sub-accounts at any time:

Go to: Automations → Global Workflow Settings → Disable AI Builder

This gives agencies the flexibility to restrict AI usage in selected locations based on client needs or preferences.

🔔 Agency Notification on Sub-Account Visit

To ensure visibility:

  • When an agency owner visits a sub-account, a pop-up notification appears confirming that AI Builder is active
  • The pop-up includes a one-click option to disable AI Builder for that location immediately

This ensures you stay informed and in control at every level.

Discover how to use GoHighLevel’s Workflow AI Builder across sub-accounts for smarter automation.

💵 Pricing and Rebilling for Workflow AI

Workflow AI is usage-based or included in HighLevel’s AI Unlimited plan. Here’s how it breaks down:

Plan TypeWorkflow AI Pricing
Pay-per-use (default)~$0.02 per message or action (varies by size)
Unlimited AI Plan ($97/mo)✅ Unlimited access
SaaS Pro Plan ($497/mo)✅ Includes AI + ✅ Rebilling Options

If you’re on the SaaS Pro plan, you can rebill clients for AI usage at a markup and earn back your investment.

🧠 Pro Tips for Writing Prompts

Prompt writing is where the magic happens. Here’s how to make your AI smarter:

  • Be clear and specific. Vague prompts = vague results.
  • Use merge fields to pull in dynamic info.
  • Specify the tone (e.g., friendly, professional, casual).
  • Use “respond only with” or “summarize in 1 sentence” for tight control.

Example of a great prompt:

“Act like a friendly sales rep. Write a 2-sentence response thanking {{contact.first_name}} for their interest in our service {{custom_field.service_type}}, and suggest they book a time here: {{calendar.booking_link}}.”

🧩 Advanced Workflow Ideas

Here are next-level ways to combine Workflow AI:

🎯 Lead Scoring

Use AI to interpret how “hot” a lead is based on their responses. Tag accordingly.

📚 Knowledge-Based Support

Feed the AI product info or FAQs using custom prompts, and it can respond intelligently inside your workflow.

🤝 Cross-Sell/Upsell Automation

Trigger upsell offers based on purchase behavior, then have AI write the email or SMS dynamically.

📈 Business Benefits of Using Workflow AI Across Sub-Accounts

✅ Save hours per week on manual message writing
✅ Build scalable, intelligent client onboarding systems
✅ Increase conversions with personalized, timely replies
✅ Offer smarter automations as a white-label service
✅ Create new revenue streams through AI usage rebilling

Whether you’re building for your own brand or your clients, Workflow AI is like hiring a 24/7 assistant who never sleeps, never forgets, and always replies with the perfect message.

🙋 Frequently Asked Questions

Is Workflow AI available in all GoHighLevel plans?

Yes, but you pay-per-use unless you upgrade to the $97 AI Unlimited Plan or the $497 SaaS Pro Plan.

Yes! This update makes the feature fully available across sub-accounts.

No, not unless you include them in the prompt. If you want context, paste or pull previous messages into your prompt.

Absolutely. You can use the AI output to send via either channel — or both.

Yes, if you’re on the SaaS Pro plan. Set your pricing and let GoHighLevel handle the rest.

🏁 Final Thoughts

GoHighLevel just made a massive leap toward the future of automation — and you’re invited.

By giving every sub-account access to Workflow AI, the platform empowers you to create smarter, more personalized, and scalable automations that act like humans and think like strategists.

The only question now is: What will you automate first?

Start building your first AI-powered workflow today. The future is already here—and it’s conversational.

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