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In the world of automation and digital services, GoHighLevel (GHL) stands out for its powerful tools that let you streamline business operations and enhance client experiences. Two of its most talked-about features are the GoHighLevel client portal and Memberships.
At first glance, they might seem similarâafter all, both offer a dedicated space where your users can log in and access content. But in reality, they serve very different functions and are designed for distinct use cases.
So how do you know which one fits your business needsâor whether using both might give you a competitive edge?
Letâs break it all down in plain English, using real-world examples, step-by-step tips, and expert insights. Whether you’re a course creator, coach, agency, or service provider, this guide will help you make the right choice.

Think of the Client Portal as your business’s digital front desk. It’s where clients can log in to see everything they have access toâwhether thatâs invoices, documents, affiliate links, or even online courses.
Central Hub: Clients access everythingâforms, courses, affiliate dashboards, and invoicesâall in one branded dashboard.
Single Sign-On (SSO): They only need one login to access multiple areas of your ecosystem.
Magic Links: No password headaches. You can send a link that logs them in directly.
Custom Branding: Add your logo, colors, and even use a custom domain.
Imagine you run a digital marketing agency. You want your clients to:
The Client Portal makes this all possible in one placeâbranded like itâs your own custom software.

The Memberships feature is more like a virtual classroom. Itâs designed for creating and delivering educational content in the form of courses, lessons, and communities.
Say you’re a fitness coach. You offer:
A free beginner course
A paid â12-Week Transformationâ program
A VIP community group
The Memberships feature allows you to structure and gate that content, all while tracking member engagement.
Hereâs the best part: theyâre not mutually exclusive. You can combine both for a better client experience.
Letâs say you create a Membership course. When a client logs into your Client Portal, theyâll see the course as one of the items in their dashboard. That way, you’re not sending users to multiple login pages. Itâs seamless, intuitive, and professional.
Hereâs how to set each up quickly inside GoHighLevel.

2. Create New Portal
Choose a name (e.g., âClient Dashboardâ)
3. Customize Branding
Upload your logo, favicon, and change colors

4. Add Portal Items
Add links to forms, calendars, invoices, or courses.
5. Assign to Contacts
Give portal access to specific clients
2. Click âProductsâ > Create New Product
Choose a template or start from scratch
3. Add Modules and Lessons
Upload videos, PDFs, quizzes

4. Set Access Levels
Free, one-time purchase, or subscription
5. Publish and Share
Add the course link to the Client Portal or email it directly
âď¸ No extra cost for either featureâtheyâre included in your base plan!
| Feature | Client Portal | Memberships |
|---|---|---|
| Purpose | Access hub for services/content | Course delivery and community |
| Login Experience | Magic link or passwordless login | Traditional username/password |
| Branding | Fully customizable with your domain | Branded but course-specific |
| Best For | Agencies, service providers | Coaches, educators, trainers |
| Community Option | Embed from other tools | Built-in group feature |
| Progress Tracking | Not included | Included |
| Access Control | Item-based | Tier-based or lesson-based |
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No, you create and sell courses via the Memberships feature. But you can link to them from your Client Portal.
Yes! Itâs responsive and works well across devices.
Nope! If you integrate both properly, users can log in once and access everything from their dashboard.
Yes, absolutely. You can send users directly to a course URL without using the Client Portal.
No, theyâre included in all standard GHL plans.
Both the GoHighLevel Client Portal and Memberships are powerful toolsâbut they serve different goals. If you’re offering services and want clients to have a branded login experience for documents, calendars, and forms, go with the Client Portal. If you’re building an educational experience or exclusive community, Memberships is your go-to.
And if you want the ultimate user experience? Use them together for a professional, seamless client journey.
Need help setting yours up? Drop a comment or reach outâI’d love to help you get started!
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