GoHighLevel Pricing Breakdown

A Complete Guide to Plans, Features, and Choosing the Right Option in 2025

If you’ve ever tried managing your marketing, CRM, automation, and lead generation across multiple platforms, you know how messy and expensive it can get. That’s where GoHighLevel steps in—combining everything into a single, powerful system.

In this article, you’ll learn what GoHighLevel is, explore the full pricing breakdown, and discover which plan suits your business model — whether you’re just starting out or scaling as a SaaS provider.

Key Takeaways

  • GoHighLevel offers three core pricing tiers: Starter ($97), Unlimited ($297), and SaaS Pro ($497) per month.
  • All plans include automation, CRM, funnel builder, email/SMS, calendar scheduling, and more.
  • The main differences lie in sub-account limits, white-labeling, SaaS automation, and API access.
  • GoHighLevel is ideal for agencies, but also effective for coaches, consultants, and software resellers.
  • Optional add-ons like white-labeled mobile apps and Eliza platform allow further customization.

What is GoHighLevel?

GoHighLevel is a cloud-based marketing automation and CRM platform built for agencies, digital marketers, and SaaS entrepreneurs. It combines the functionality of tools like:

  • ClickFunnels (funnels and landing pages)
  • Mailchimp and ActiveCampaign (email marketing)
  • Calendly (calendar bookings)
  • HubSpot and Salesforce (CRM)
  • Zapier (automation workflows)
  • Intercom or Drift (chat and messaging)

Key Functions of GoHighLevel:

FeaturePurpose
CRMManage leads, clients, sales pipelines, and customer records
Funnel BuilderCreate high-converting landing pages and lead generation funnels
Automation WorkflowsAutomate actions like emails, SMS, tagging, and follow-ups
Calendar SchedulerSet appointments and integrate with Google Calendar or Outlook
Reputation ManagementCollect, respond to, and display client reviews
Email/SMS MarketingSend personalized marketing campaigns and autoresponders
AI ToolsAutomate chat with Conversation AI and integrate GPT in workflows
Membership PortalsBuild and sell online courses or gated content
White-Label SaaS ModeResell GoHighLevel as your own software, charge clients, and automate signups

Who Uses GoHighLevel?

  • Marketing Agencies managing campaigns, leads, and automation for multiple clients
  • Freelancers & Coaches looking to centralize marketing tasks
  • SaaS Entrepreneurs reselling GoHighLevel under their brand with full automation
  • Service-Based Businesses offering local marketing and CRM services

GoHighLevel Pricing Plans in 2025

GoHighLevel offers three transparent pricing options. Each is designed to fit a different growth stage or business model.

Starter Plan – $97/month

GHL starter plan

Ideal for: Freelancers, solo marketers, or agencies working with up to 3 clients

This plan gives you full access to GoHighLevel’s core features, making it incredibly affordable for those just getting started.

Includes:

  • CRM and contact management
  • Pipeline tracking
  • Email & SMS automation
  • Sales funnel and website builder
  • Booking calendars
  • AI tools (basic usage)
  • Up to 3 sub-accounts
  • Live chat support
  • Workflow builder

Unsure If the $97 Plan Is Right for You?

👉 Explore the $97 Plan Features in Detail

Unlimited Plan – $297/month

GHL unlimited plan

Ideal for: Growing agencies that manage multiple clients or need API integrations

This plan unlocks unlimited sub-accounts, which is essential if you’re managing 5+ clients or offering marketing services at scale.

Includes Everything in Starter, Plus:

  • Unlimited sub-accounts (client accounts)
  • API access for integrations with third-party tools
  • White-label login domain for a branded portal
  • Priority customer support
  • Moderate AI usage limits

📌 This plan is perfect if you’re running an agency and need to onboard as many clients as you want without paying more per seat.

SaaS Pro Plan – $497/month

GoHighLevel pricing plan White Label Mobile App Agency Pro

Ideal for: Established businesses that want to create and sell a white-labeled software product

GoHighLevel’s SaaS Mode allows you to become your own software company. New users can sign up on your website and receive an account instantly — all automated.

Includes Everything in Unlimited, Plus:

  • SaaS Mode with automated sub-account creation

  • Rebilling features – markup and charge clients for SMS, email, and AI

  • Custom objects – track more than standard CRM fields

  • AI upgrades and rebilling tools

  • Advanced analytics and usage tracking

  • Integration with Stripe for billing clients

💼 This plan is the foundation for launching a SaaS business using GoHighLevel's backend — no developers needed.

💡 Set up SaaS Mode using this step-by-step guide

Comparison Table

FeatureStarter ($97)Unlimited ($297)SaaS Pro ($497)
CRM & Pipelines✔️✔️✔️
Funnel/Website Builder✔️✔️✔️
Email & SMS Marketing✔️✔️✔️
Booking Calendars✔️✔️✔️
Sub-Accounts3UnlimitedUnlimited
API Access❌✔️✔️
White-Label Login❌✔️✔️
SaaS Mode❌❌✔️
Rebilling for SMS, AI, Email❌❌✔️
AI Conversation (Chatbot)Basic Access (no rebill)Standard Use (no rebill)Premium + Rebill Enabled
AI Voice Agents (Call Bot)❌❌✔️ (Beta Access + Rebilling)
AI Tools Usage TierBasicStandardPremium (Unlimited)

🧠 Notes:

  • AI Conversation is available to all plans, but only SaaS Pro allows for rebilling clients and removing usage caps.

  • AI Voice Agents are currently in beta, only accessible on SaaS Pro, and will be monetizable soon.

  • Only SaaS Pro users can unlock white-label AI solutions, pricing control, and advanced usage insights via Wallet.

GoHighLevel Core Plans (2025)

PlanMonthly PriceBest ForKey Features
Starter$97/moSolo users, freelancers1 Sub-account, CRM, pipelines, automations, email/SMS, sites & funnels
Agency Unlimited$297/moGrowing agenciesUnlimited sub-accounts, API access, branding tools, advanced automation
Agency Pro (SaaS)$497/moAgencies ready to resell GHL as SaaSIncludes SaaS Mode, white-label app, Stripe billing, Twilio rebilling
 
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GHL Add-Ons & Usage-Based Pricing

While the base plans are powerful, GoHighLevel offers several add-ons billed based on usage or as optional subscriptions. Below is a full breakdown.

📞 LC Phone System – Pricing Breakdown

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ServiceCostNotes
Local Phone Number$1.15 / monthMonthly recurring charge
Toll-Free Number$2.15 / monthMonthly recurring charge
Outbound SMS$0.0079 / segmentPer message segment
Inbound SMS$0.0079 / segmentPer message segment
Outbound Voice Call$0.0180 / minuteIncludes web/mobile dialer client usage
Inbound Voice Call$0.0085 – $0.0220 / minuteBased on local vs toll-free routing
Caller ID Lookup / Spam Detection$0.01 / lookupOptional; includes name & spam status
Rebilling (SaaS Pro Only)✅ EnabledAdd profit margin via Wallet system

✉️ LC Email System (Transactional/Marketing Email)

ServiceCostNotes
Email Sending$0.675 per 1,000 emailsCompetitive rate vs. typical SMTP providers
Email Verification$2.50 per 1,000 emails⚡ Way cheaper than Mailgun ($12/1k)
2-Way Sync for Gmail/Outlook✅ SupportedNative integration for seamless replies
Rebilling (SaaS Pro Only)✅ EnabledProfit from client usage via Wallet

🤖 AI Tools (NEW: Monetize with SaaS Pro)

Conversation AI (Smart Chatbot)

  • Cost: ~$0.02 per interaction OR $49/month unlimited per sub-account

  • Modes: Suggestive, Autopilot, or Off

  • Uses: Answer FAQs, book appointments, handle lead queries

  • ✅ Train using your web URLs or Q&A pairs

  • ✅ Integrated with SMS, Webchat, Facebook, IG, Google Business

📎 Learn more: Conversation AI Bot Explained

🎙️ Voice AI (AI Call Agents)

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FeatureDetailsNotes
AvailabilitySaaS Pro Plan OnlyCurrently in Beta
PricingComing SoonUsage-based pricing to be announced
FunctionalityHandles inbound & outbound voice callsAI-driven natural language conversations
Use CasesMissed-call handling, follow-ups, bookingsIntegrated with workflows & calendars
Voice CustomizationSupports tone, language, and personalityIdeal for branding AI experience
Integration ChannelsPhone, Workflows, CalendarsNative to HighLevel voice environment
Rebilling (SaaS Pro Only)✅ EnabledMonetize AI voice services per client

💼 Let AI Handle Your Calls

Voice AI can answer, engage, and convert leads 24/7—so you never miss an opportunity.
Explore Voice AI Agents

Platform Features Included in All Plans

  • Drag-and-drop Website & Funnel Builder
  • Workflow Automation (email, SMS, WhatsApp, AI actions)
  • CRM & Pipelines
  • 2-way Email and SMS Communication
  • Booking Calendars & Reminders
  • Invoicing, Payments, Reputation Management
Screenshot 2022 10 04 at 10.56.13
  • Snapshot Import & Account Cloning
  • Integrations with Facebook, Google, QuickBooks, Zapier & more

💡 Pro Tip: The $497 SaaS Mode lets you white-label the entire platform and charge clients recurring fees with rebilling tools.

Who Should Use Each Plan?

Business TypeRecommended PlanWhy?
Solo marketer or coachStarter ($97)Affordable access to core tools for up to 3 client setups
Mid-size marketing agencyUnlimited ($297)Manage unlimited clients with custom branding and API tools
SaaS startup or resellerSaaS Pro ($497)Create your own SaaS platform with auto sign-up and billing

Frequently Asked Questions

Yes, you can upgrade or downgrade your plan anytime based on your needs.

GoHighLevel currently operates on monthly billing. Check with their support for any special offers.

SaaS mode is included in the $497/month Pro Plan, and additional charges depend on your rebilling setup​.

They are usage-based and charged through the Agency Wallet. Rates align with Twilio for SMS and Mailgun for emails​​.

Yes, a 14-day free trial is available for all plans.

GoHighLevel’s pricing offers unmatched value by bundling marketing automation, sales funnels, CRM, calendar tools, AI features, and white-label branding into one platform.

  • If you’re starting out, the $97 plan is all you need to serve 1–3 clients.

  • If you’re growing an agency, the $297 plan offers scale and flexibility.

  • And if you want to build a SaaS company, the $497 plan gives you everything — automation, rebilling, and your own branded platform.

Instead of managing multiple tools, GoHighLevel lets you run your entire business in one place — and monetize it however you choose.

🚀CLAIM YOUR 14-DAY GHL FREE TRIAL
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